Author: Maria

Project

• The Jewish Community Center, in partnership with other organizations, brought in Israeli artists to paint a gigantic mermaid mural on the side of a building.

• They wanted a timelapse to show the process and commemorate the new and artistic addition that would be a part of the community for many years to come.

What we did

We set up a 360° camera to take a timelapse for the duration of the work being performed, including various shots of spectators at the community-wide Israel-fest, happening during the artmaking.

The Jpixx Factor

• We presented them with a fully immersive, 360° view from two elevations, where spectators could explore the event setting and witness the evolution of the mural as if they were in attendance.

• We added editing cues and graphics, in post-production, to give them the opportunity to explore the video more.

Follow Up

• The organization received the video that excited their members to view the artmaking process in action, and rallied everyone around this mural as a celebration of art, community, and their city.

• The organization can utilize the video in a variety of capacities: as a virtual reality experience, display it alongside the artwork or in future implementations as a time capsule.

Project

• East Coast Surfing Championships approached us, in Summer 2020, with the challenge of continuing the international competition, within a pandemic.

• With the festival’s history relying on in-person attendance, they needed something completely virtual as new mandates prevented crowds from gathering on the beach.

• If the festival was able to take place in a virtual manner, ECSC would rise to be the longest running surfing championship in the world.

What we did

• Jpixx brought it’s live streaming talents to the table with a multi-camera setup running at all events. Capturing surfers in action, interviews, and award ceremonies.

• We used a switchboard to toggle between various shots of the competition with overlaying graphics, commercials, and consistent live commentary given by announcers.

The Jpixx Factor

• Bringing a live, multi-angled, and clear video feed to viewers was something we had spent time perfecting, early on, when it was first made available. We persisted when few were ready to pay for these services, so that when this was truly needed, such as during pandemic guidelines, we were ready.

• Our ability to pivot and combine our team and capabilities to meet the budget and constraints of this project, greatly benefited the non-profit client.

Follow Up

• ECSC garnered a lot of publicity from streaming the contest online, and many viewers tuned in to watch from all over the world.

• Due to the success and excitement of their new attribute, ECSC would continue to use Jpixx’s live coverage services in the future, despite the ability to have crowds in the years to come.

• ECSC is now officially the longest running surfing championship in the world, bringing additional spectators and notoriety to the festival.

Project

• Downtown Norfolk Council puts on a Grand Illumination Parade every year to ring in the holidays.

• Local businesses and sponsors fill the streets of Norfolk with festive floats, and giant helium-filled balloons, as onlookers enjoy the seasonal spectacle.

• Despite Facebook live just debuting at the time, the DNC wanted Jpixx to utilize this new feature, a first in the local event’s history, as previous years had been aired exclusively on local TV networks.

What we did

• Jpixx constructed a booth, overlooking the parade, with a pair of hosts giving informative commentary of each float.

• A third host gave “on the street” coverage of the event, interviewing the crowd, highlighting key individuals involved with some of the events.

• We employed several livestream packs onto different cameramen within our large crew to fully capture the simultaneous action.

• We used a live switcher to move back and forth between feeds, while also recording additional footage that allowed us to build a dynamic future edit.

The Jpixx Factor

• The Jpixx team ambitiously made the most of a short time window. We provided many services, crew teams that coordinated with each other that ensured we didn’t miss a beat of the action, and had additional materials ready for a later edit.

• We captured snippets of behind-the-scenes action of the parade to promote the event online. Using social media to drum up hype before, during and after the event to build followers and captivate audiences.

Follow Up

• The sponsors had an instantly shareable product during, and after, the parade, giving them the most awareness of their brand and involvement in the event.

• We provided the quality of a professional broadcast at a better value for the client, which avoided the costs of additional broadcasting equipment from traditional methods.

• Our edited version of the parade was aired on local networks, which brought even more coverage to the local event, the sponsors, and the Downtown Norfolk area.

Project

• Roc Solid, a non-profit serving families dealing with Pediatric Cancer, has used Jpixx’s video services as an ongoing communication tool for their organization.

• The new fundraising program, “The Beam,” was created for Roc Solid to serve more families across North America.

• To allow for the growth Roc Solid hoped for, they needed to introduce themselves to more potential donors with an episode-length video to air in outside markets.

• Jpixx was ready to make that introduction through our, “up-close and personal,” docu-style work coupled with a live premiere to reach viewers in real time or on their own news feeds, afterwards.

What we did

• We created a 28 minute video delving deep into the origins of Roc Solid, and how the founder’s experience with pediatric cancer as a youth led him to this mission, followed by what “The Beam” aims to do.

• We created a live screening of the anticipated video with rallied support from living rooms across the nation.

• This created an intimate setting where the founder introduced the film, illuminating information not widely known, and bringing a call to action.

The Jpixx Factor

• Our team’s commitment towards the edit ensured the visuals beautifully matched the weight of the story, and allowed it to unfold from the heart of the founder, along with those impacted by Roc Solid’s efforts.

• We stayed involved to the end, tailoring a live screening event that created a moment for people to stop and give it the attention needed to fully receive the message presented.

• Being a media company, Jpixx maintains an active social media presence and often helps drive more traffic to client events and sites.

Follow Up

• We made sure the screening was received on home screens for all to view and enjoy without interruption. Enabling staff to be present for a celebration of their efforts and witness reactions of the messages, in real time.

• We allowed more viewers to be connected through the screening, even though they span the globe and could not have attended if it were in person due to location or other obligations.

• This event also created a jump start on the marketing for “The Beam” as Roc Solid explained and garnered more support for this program.