Project

Dupont Sustainable Solutions is all about making safety training a priority, and we work with them to bring the cinematic approach to hold attention. DSS wrote a script for Avery’s staff safety training that took on a broader look at safety. They asked us to bring it to life with scenarios based on real and tragic events.

What We Did

• Our crew travelled to Avery in Ohio where we casted on-screen talent and secured locations for the video.

• We interviewed the staff member who was present during the tragedy that the reenactment was based on. She also played a role in the dramatization.

The Jpixx Factor

Messaging tends to have a bigger impact the closer it hits home, and certain safety procedures can seem trivial and become overlooked. By incorporating emotional storytelling, we can establish a personal connection to the viewer and convey that even the slightest oversight in safety can result in the most tragic consequences.

Follow Up

The video contributed to a successful safety campaign DSS presented within Avery. It provided a visceral emotional experience that captures the minds of viewers, creates that lasting memory to do the right thing, and gives weight to the decisions workers make each and every day.

Project

The creatives at Dupont Sustainable Solutions, our client, needed a thought-provoking piece displaying the importance that American Electric Power puts on their safety standards. If AEP could uphold safety standards, they could assure seamless access to energy for millions of Americans, and this is the “answer” to the AEP mission.

What We Did

We traveled across multiple states to film at each AEP plant, which resulted in a wide array of scenes with dynamic scenery, diverse workforces, and multiple elements of their capabilities. Using our Cinema-grade cameras, we captured a polished and cinematic narrative of their safety practices.

The Jpixx Factor

Our decades of experience, multi-talented team, and history of mobility makes Jpixx a highly competitive option anywhere in the world. We are configured to travel and have dealt with the permits and paperwork to get us and our gear safely across vast distances.

Follow Up

The piece brought together the overall safety training goals and wrapped up the bigger picture to the sometimes daily grind of the job at a power company, putting into perspective what’s really important and unifying their message.