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Bringing HRSD’s Rebrand to Life: A Production Across Hampton Roads

Written by Jon Abrahams on . Posted in Blog, Our Work, Project Spotlight.

When HRSD set out to reintroduce itself to the public, the goal was clear: increase awareness of who they are, what they do, and why their work matters to everyday life in Hampton Roads. In partnership with Qantm, who led the creative concept and strategy, Jpixx helped bring that vision to life through a two-day, multi-location photo and video production.

This campaign was designed to feel human, local, and grounded in water — a resource at the heart of HRSD’s mission and the communities they serve.

From Concept to Camera 🎥

Qantm developed the overarching concept for HRSD’s rebrand, focusing on visibility, approachability, and public trust. Our role at Jpixx was to translate that concept into compelling visuals — capturing real people, real places, and real moments that show HRSD’s impact beyond the treatment plant.

Over two full production days, our team worked closely with HRSD employees and their families to create a library of lifestyle and operational content that could be used across advertising, social media, and broader awareness efforts.

Day One: Inside the Treatment Plant 🥼

Production kicked off at an HRSD treatment facility, where we documented the technical side of HRSD’s work. This included:

  • Plant operations and infrastructure
  • Lab environments and testing processes
  • Employees at work in their day-to-day roles

These visuals help reinforce the scale, precision, and professionalism behind HRSD’s operations — the behind-the-scenes work that keeps Hampton Roads’ water systems running safely and efficiently.

Day Two: Life Around the Water 🌊

The second production day shifted outward into the community, capturing how HRSD’s work supports life beyond the plant. Filming and photography took place across Virginia Beach and Norfolk, including:

  • Ocean View Beach Park
  • A local grocery store parking lot
  • Captain’s Quarters Recreation
  • Lake Lawson / Lake Smith

Here, we focused on lifestyle-driven storytelling. HRSD employees appeared alongside their families in authentic, everyday moments — fishing together, kayaking, spending time on the beach, and enjoying the waterways that define the region.

Scenes included families fishing by the water, a dog and family relaxing near the lake, kayaking shots, and candid beach moments — all reinforcing HRSD’s connection to clean water, recreation, and quality of life.

Real People, Real Impact 💙

A key element of this campaign was featuring HRSD employees not just as professionals, but as members of the community they serve. By blending solo employee portraits with family-focused lifestyle scenes, the content humanizes the organization and emphasizes that HRSD’s work directly supports the people who live, work, and play in Hampton Roads.

Built for Awareness

The final photo and video assets were designed for versatility and reach. HRSD deployed the content across:

  • Paid advertising campaigns
  • Social media ads
  • Organic social media content
  • Broader public-facing awareness initiatives

Each asset was created to feel approachable, trustworthy, and distinctly local — helping HRSD strengthen public understanding of their role in the region.

Collaboration That Makes It Happen

Projects like this thrive on strong partnerships. Qantm’s strategic vision set the foundation for the rebrand, and Jpixx’s production team helped execute that vision on the ground, coordinating locations, talent, and storytelling to deliver a cohesive visual narrative.

We’re proud to have played a role in bringing this campaign to life and helping HRSD tell a story that reflects both the technical excellence and the human impact of their work.

Follow Along:

📷 Jpixx on Instagram | 📸 Jpixx on LinkedIn | 📷 Jpixx on Facebook | 📸 Jpixx on YouTube

Interested in seeing more about how we #CaptureLifeCreatively? 

Check out our other blogs here!

Travel Vlog - Arizona

Travel Vlog: Out West with Corazón Latino & the Forest Service

Written by Jon Abrahams on . Posted in Blog, BTS, Docu-Style, Feature, Government, Travel.

One of the best parts of the work we do at Jpixx is that sometimes it takes us to some pretty incredible places.

For this latest adventure, Jackson and Trey headed out to Arizona with our longtime partners at Corazón Latino and the U.S. Forest Service. Working alongside Stacy, Felipe, and their team is always a highlight for us. They’re doing meaningful work connecting communities to public lands and protecting the places we all care about—and we’re grateful to help tell those stories.

This trip is part of a growing series of travel vlogs we’ve been sharing from the field. It’s a bit of a behind-the-scenes look at the places we go, the people we film, and the moments that happen in between the official shoots.

One thing we’ve learned over the years is that you don’t need a massive film crew to create cinematic work. Our approach is to stay small, nimble, and collaborative, which lets us move quickly, travel light, and capture authentic moments as they happen—while still delivering the kind of high-end results our national clients expect.

And honestly, projects like this are just fun. We get to spend time in beautiful places, meet people doing inspiring work, and collaborate with partners we’ve worked with for years. That kind of trust and shared mission always makes the work better.

The final edit from this trip is shaping up to be one of our strongest pieces yet. In the meantime, here’s a look at the adventure.

Harborfest 2025 | Official Video Sponsor

Written by Hanna on . Posted in Event, Event Coverage.

It’s the 49th year of Norfolk Harborfest! At the end of each night, check this link to get your dispo drop photos! Thanks for stopping by!

Stay tuned for the official event recap video in July!

Follow us on our social media pages to view all the content we collected from this years’ Harborfest! Our Instagram features a story highlight, housing all the reposts and reels – from our crew and YOU!

Last year, we did a social media challenge live at the event. Thank you to everyone who participated! Catch the content below!

You might have even had your video portrait taken – and maybe even shown on the main stage big screen! Well we’re bringing the big screen interactions BACK this year, and it’s going to be better than ever!

Friday’s “Faces of Harborfest”
Saturday’s “Faces of Harborfest”
Blue crew wrapping up day 1 of the festival in 2024
Harborfest 2023 crew and volunteers

Interested in seeing more about how we #CaptureLifeCreatively? 

Check out our other blogs here.

Follow us on Instagram and Facebook.

EVMS Booster Seat

Written by Maria on . Posted in Commercial and Web, Project Spotlight.

Project

The Eastern Virginia Medical School wanted to educate the public on booster seat safety – how to tell families when their children still need a booster seat and tips surrounding how to keep kids safe when they’re buckled up.

What We Did

  • Jpixx created a world of realism to help communicate and educate the public in an affective way.
  • We filmed a reenactment with overlaying interviews and visual cues to build a “slice of life” experience that touches on the topic informatively and honestly.

The Jpixx Factor

  • We used emotional appeal throughout the video to effect change, ending the video with a sense of urgency and reflection on booster safety.
  • We implemented art direction and camera techniques to build the appearance of a real car crash on a low budget.
  • To set an authentic scene, we casted real EMTs, ER Doctors, and Nurses using actual emergency vehicles and equipment alongside experienced actors.

Follow Up

  • The video went viral and gained more than 20 million views in a short period.
  • Since these guidelines weren’t well-known or highly defined by a significant source, it created widespread understanding and awareness about booster seat safety among parental communities.
  • EVMS sent this out as a tool for many hospitals around the world, giving them a way to communicate and educate parents and leaders to spread best practices in an engaging way.
  • Jpixx received a Silver Telly Award for the work done for this video.

360 Mural for JCC

Written by Maria on . Posted in Immersive Video, Project Spotlight.

Project

  • The Jewish Community Center, in partnership with other organizations, brought in Israeli artists to paint a gigantic mermaid mural on the side of a building.
  • They wanted a timelapse to show the process and commemorate the new and artistic addition that would be a part of the community for many years to come.

What we did

We set up a 360° camera to take a timelapse for the duration of the work being performed, including various shots of spectators at the community-wide Israel-fest, happening during the artmaking.

The Jpixx Factor

  • We presented them with a fully immersive, 360° view from two elevations, where spectators could explore the event setting and witness the evolution of the mural as if they were in attendance.
  • We added editing cues and graphics, in post-production, to give them the opportunity to explore the video more.

Follow Up

  • The organization received the video that excited their members to view the artmaking process in action, and rallied everyone around this mural as a celebration of art, community, and their city.
  • The organization can utilize the video in a variety of capacities: as a virtual reality experience, display it alongside the artwork or in future implementations as a time capsule.

East Coast Surfing Championships

Written by Maria on . Posted in Immersive Video, Project Spotlight.

Project

  • East Coast Surfing Championships approached us, in Summer 2020, with the challenge of continuing the international competition, within a pandemic.
  • With the festival’s history relying on in-person attendance, they needed something completely virtual as new mandates prevented crowds from gathering on the beach.
  • If the festival was able to take place in a virtual manner, ECSC would rise to be the longest running surfing championship in the world.

What we did

  • Jpixx brought it’s live streaming talents to the table with a multi-camera setup running at all events. Capturing surfers in action, interviews, and award ceremonies.
  • We used a switchboard to toggle between various shots of the competition with overlaying graphics, commercials, and consistent live commentary given by announcers.

The Jpixx Factor

  • Bringing a live, multi-angled, and clear video feed to viewers was something we had spent time perfecting, early on, when it was first made available. We persisted when few were ready to pay for these services, so that when this was truly needed, such as during pandemic guidelines, we were ready.
  • Our ability to pivot and combine our team and capabilities to meet the budget and constraints of this project, greatly benefited the non-profit client.

Follow Up

  • ECSC garnered a lot of publicity from streaming the contest online, and many viewers tuned in to watch from all over the world.
  • Due to the success and excitement of their new attribute, ECSC would continue to use Jpixx’s live coverage services in the future, despite the ability to have crowds in the years to come.
  • ECSC is now officially the longest running surfing championship in the world, bringing additional spectators and notoriety to the festival.

The Grand Illumination Parade

Written by Maria on . Posted in Immersive Video, Project Spotlight.

Project

  • Downtown Norfolk Council puts on a Grand Illumination Parade every year to ring in the holidays.
  • Local businesses and sponsors fill the streets of Norfolk with festive floats, and giant helium-filled balloons, as onlookers enjoy the seasonal spectacle.
  • Despite Facebook live just debuting at the time, the DNC wanted Jpixx to utilize this new feature, a first in the local event’s history, as previous years had been aired exclusively on local TV networks.

What we did

  • Jpixx constructed a booth, overlooking the parade, with a pair of hosts giving informative commentary of each float.
  • A third host gave “on the street” coverage of the event, interviewing the crowd, highlighting key individuals involved with some of the events.
  • We employed several livestream packs onto different cameramen within our large crew to fully capture the simultaneous action.
  • We used a live switcher to move back and forth between feeds, while also recording additional footage that allowed us to build a dynamic future edit.

The Jpixx Factor

  • The Jpixx team ambitiously made the most of a short time window. We provided many services, crew teams that coordinated with each other that ensured we didn’t miss a beat of the action, and had additional materials ready for a later edit.
  • We captured snippets of behind-the-scenes action of the parade to promote the event online. Using social media to drum up hype before, during and after the event to build followers and captivate audiences.

Follow Up

  • The sponsors had an instantly shareable product during, and after, the parade, giving them the most awareness of their brand and involvement in the event.
  • We provided the quality of a professional broadcast at a better value for the client, which avoided the costs of additional broadcasting equipment from traditional methods.
  • Our edited version of the parade was aired on local networks, which brought even more coverage to the local event, the sponsors, and the Downtown Norfolk area.

“The Beam” Launch

Written by Maria on . Posted in Immersive Video, Project Spotlight.

Project

  • Roc Solid, a non-profit serving families dealing with Pediatric Cancer, has used Jpixx’s video services as an ongoing communication tool for their organization.
  • The new fundraising program, “The Beam,” was created for Roc Solid to serve more families across North America.
  • To allow for the growth Roc Solid hoped for, they needed to introduce themselves to more potential donors with an episode-length video to air in outside markets.
  • Jpixx was ready to make that introduction through our, “up-close and personal,” docu-style work coupled with a live premiere to reach viewers in real time or on their own news feeds, afterwards.

What we did

  • We created a 28 minute video delving deep into the origins of Roc Solid, and how the founder’s experience with pediatric cancer as a youth led him to this mission, followed by what “The Beam” aims to do.
  • We created a live screening of the anticipated video with rallied support from living rooms across the nation.
  • This created an intimate setting where the founder introduced the film, illuminating information not widely known, and bringing a call to action.

The Jpixx Factor

  • Our team’s commitment towards the edit ensured the visuals beautifully matched the weight of the story, and allowed it to unfold from the heart of the founder, along with those impacted by Roc Solid’s efforts.
  • We stayed involved to the end, tailoring a live screening event that created a moment for people to stop and give it the attention needed to fully receive the message presented.
  • Being a media company, Jpixx maintains an active social media presence and often helps drive more traffic to client events and sites.

Follow Up

  • We made sure the screening was received on home screens for all to view and enjoy without interruption. Enabling staff to be present for a celebration of their efforts and witness reactions of the messages, in real time.
  • We allowed more viewers to be connected through the screening, even though they span the globe and could not have attended if it were in person due to location or other obligations.
  • This event also created a jump start on the marketing for “The Beam” as Roc Solid explained and garnered more support for this program.

Care-A-Lot

Written by Maria on . Posted in Photography, Project Spotlight.

Project

Care-A-Lot, a pet supply company headquartered in Virginia Beach, reached out to Jpixx to help them upgrade their photo catalog.

What we did

We set to work with photographing the proposed needs, but also supplied the added value of additional video clips for future marketing materials.

The Jpixx Factor

  • We span all styles of photography from portraiture, event, action, aerial, documentary, commercial, fashion, and have consulted with clients to give formal training for in-house multimedia capture.
  • Working with paid talent and volunteers alike, we fuse the best of both worlds in commercial photography and natural lifestyle documentation.
  • Rooted around the fundamentals of photojournalism and marketing, we bring the photo studio to them which was convenient for the client’s needs.

Follow Up

Care-A-Lot received the photos for their upcoming catalog, but also continues to use Jpixx as an ongoing video and photography resource for future marketing campaigns. Since then, they have displayed our work on billboards, advertisements, and social media alike.

HRSD Marketing

Written by Maria on . Posted in Photography, Project Spotlight.

Project

Jpixx provides consistent vision and branding for Hampton Roads Sanitation District with graphic design, motion design, photography, and video services. HRSD, who affectively treats local wastewater by using inventive systems, also makes use of our virtual tours, event coverage, livestreams, and even outdoor signage.

What we did

Through our ongoing role in aiding the marketing department by providing ready-made visuals and communications, we are always capturing professional photo close-ups of equipment, wide outdoor vistas, and lively event coverage on each visit taken for future use. We continue to supply HRSD with all needed headshots for staff and leadership.

The Jpixx Factor

Our ability to service the marketing department in a variety of ways allows HRSD to hire one company versus multiple. We can be extremely efficient and versatile by capturing photos for later use while simultaneously shooting video onsite.

Follow Up

HRSD has all of Jpixx’s visual communication tools at their fingertips. More than ever before, through our continued relationship, HRSD is poised to amaze, educate, and bring more understanding to their innovative work and leadership in the wastewater industry.

Avery Knock at the Door

Written by Maria on . Posted in Corporate/Industrial/Training, Project Spotlight.

Project

Dupont Sustainable Solutions is all about making safety training a priority, and we work with them to bring the cinematic approach to hold attention. DSS wrote a script for Avery’s staff safety training that took on a broader look at safety. They asked us to bring it to life with scenarios based on real and tragic events.

What We Did

  • Our crew travelled to Avery in Ohio where we casted on-screen talent and secured locations for the video.
  • We interviewed the staff member who was present during the tragedy that the reenactment was based on. She also played a role in the dramatization.

The Jpixx Factor

Messaging tends to have a bigger impact the closer it hits home, and certain safety procedures can seem trivial and become overlooked. By incorporating emotional storytelling, we can establish a personal connection to the viewer and convey that even the slightest oversight in safety can result in the most tragic consequences.

Follow Up

The video contributed to a successful safety campaign DSS presented within Avery. It provided a visceral emotional experience that captures the minds of viewers, creates that lasting memory to do the right thing, and gives weight to the decisions workers make each and every day.

AEP The Answer

Written by Maria on . Posted in Corporate/Industrial/Training, Project Spotlight.

Project

The creatives at Dupont Sustainable Solutions, our client, needed a thought-provoking piece displaying the importance that American Electric Power puts on their safety standards. If AEP could uphold safety standards, they could assure seamless access to energy for millions of Americans, and this is the “answer” to the AEP mission.

What We Did

We traveled across multiple states to film at each AEP plant, which resulted in a wide array of scenes with dynamic scenery, diverse workforces, and multiple elements of their capabilities. Using our Cinema-grade cameras, we captured a polished and cinematic narrative of their safety practices.

The Jpixx Factor

Our decades of experience, multi-talented team, and history of mobility makes Jpixx a highly competitive option anywhere in the world. We are configured to travel and have dealt with the permits and paperwork to get us and our gear safely across vast distances.

Follow Up

The piece brought together the overall safety training goals and wrapped up the bigger picture to the sometimes daily grind of the job at a power company, putting into perspective what’s really important and unifying their message.