EVMS Booster Seat

Project

The Eastern Virginia Medical School wanted to educate the public on booster seat safety – how to tell families when their children still need a booster seat and tips surrounding how to keep kids safe when they’re buckled up.

What We Did

  • Jpixx created a world of realism to help communicate and educate the public in an affective way.
  • We filmed a reenactment with overlaying interviews and visual cues to build a “slice of life” experience that touches on the topic informatively and honestly.

The Jpixx Factor

  • We used emotional appeal throughout the video to effect change, ending the video with a sense of urgency and reflection on booster safety.
  • We implemented art direction and camera techniques to build the appearance of a real car crash on a low budget.
  • To set an authentic scene, we casted real EMTs, ER Doctors, and Nurses using actual emergency vehicles and equipment alongside experienced actors.

Follow Up

  • The video went viral and gained more than 20 million views in a short period.
  • Since these guidelines weren’t well-known or highly defined by a significant source, it created widespread understanding and awareness about booster seat safety among parental communities.
  • EVMS sent this out as a tool for many hospitals around the world, giving them a way to communicate and educate parents and leaders to spread best practices in an engaging way.
  • Jpixx received a Silver Telly Award for the work done for this video.

360 Mural for JCC

Project

  • The Jewish Community Center, in partnership with other organizations, brought in Israeli artists to paint a gigantic mermaid mural on the side of a building.
  • They wanted a timelapse to show the process and commemorate the new and artistic addition that would be a part of the community for many years to come.

What we did

We set up a 360° camera to take a timelapse for the duration of the work being performed, including various shots of spectators at the community-wide Israel-fest, happening during the artmaking.

The Jpixx Factor

  • We presented them with a fully immersive, 360° view from two elevations, where spectators could explore the event setting and witness the evolution of the mural as if they were in attendance.
  • We added editing cues and graphics, in post-production, to give them the opportunity to explore the video more.

Follow Up

  • The organization received the video that excited their members to view the artmaking process in action, and rallied everyone around this mural as a celebration of art, community, and their city.
  • The organization can utilize the video in a variety of capacities: as a virtual reality experience, display it alongside the artwork or in future implementations as a time capsule.

East Coast Surfing Championships

Project

  • East Coast Surfing Championships approached us, in Summer 2020, with the challenge of continuing the international competition, within a pandemic.
  • With the festival’s history relying on in-person attendance, they needed something completely virtual as new mandates prevented crowds from gathering on the beach.
  • If the festival was able to take place in a virtual manner, ECSC would rise to be the longest running surfing championship in the world.

What we did

  • Jpixx brought it’s live streaming talents to the table with a multi-camera setup running at all events. Capturing surfers in action, interviews, and award ceremonies.
  • We used a switchboard to toggle between various shots of the competition with overlaying graphics, commercials, and consistent live commentary given by announcers.

The Jpixx Factor

  • Bringing a live, multi-angled, and clear video feed to viewers was something we had spent time perfecting, early on, when it was first made available. We persisted when few were ready to pay for these services, so that when this was truly needed, such as during pandemic guidelines, we were ready.
  • Our ability to pivot and combine our team and capabilities to meet the budget and constraints of this project, greatly benefited the non-profit client.

Follow Up

  • ECSC garnered a lot of publicity from streaming the contest online, and many viewers tuned in to watch from all over the world.
  • Due to the success and excitement of their new attribute, ECSC would continue to use Jpixx’s live coverage services in the future, despite the ability to have crowds in the years to come.
  • ECSC is now officially the longest running surfing championship in the world, bringing additional spectators and notoriety to the festival.

The Grand Illumination Parade

Project

  • Downtown Norfolk Council puts on a Grand Illumination Parade every year to ring in the holidays.
  • Local businesses and sponsors fill the streets of Norfolk with festive floats, and giant helium-filled balloons, as onlookers enjoy the seasonal spectacle.
  • Despite Facebook live just debuting at the time, the DNC wanted Jpixx to utilize this new feature, a first in the local event’s history, as previous years had been aired exclusively on local TV networks.

What we did

  • Jpixx constructed a booth, overlooking the parade, with a pair of hosts giving informative commentary of each float.
  • A third host gave “on the street” coverage of the event, interviewing the crowd, highlighting key individuals involved with some of the events.
  • We employed several livestream packs onto different cameramen within our large crew to fully capture the simultaneous action.
  • We used a live switcher to move back and forth between feeds, while also recording additional footage that allowed us to build a dynamic future edit.

The Jpixx Factor

  • The Jpixx team ambitiously made the most of a short time window. We provided many services, crew teams that coordinated with each other that ensured we didn’t miss a beat of the action, and had additional materials ready for a later edit.
  • We captured snippets of behind-the-scenes action of the parade to promote the event online. Using social media to drum up hype before, during and after the event to build followers and captivate audiences.

Follow Up

  • The sponsors had an instantly shareable product during, and after, the parade, giving them the most awareness of their brand and involvement in the event.
  • We provided the quality of a professional broadcast at a better value for the client, which avoided the costs of additional broadcasting equipment from traditional methods.
  • Our edited version of the parade was aired on local networks, which brought even more coverage to the local event, the sponsors, and the Downtown Norfolk area.

“The Beam” Launch

Project

  • Roc Solid, a non-profit serving families dealing with Pediatric Cancer, has used Jpixx’s video services as an ongoing communication tool for their organization.
  • The new fundraising program, “The Beam,” was created for Roc Solid to serve more families across North America.
  • To allow for the growth Roc Solid hoped for, they needed to introduce themselves to more potential donors with an episode-length video to air in outside markets.
  • Jpixx was ready to make that introduction through our, “up-close and personal,” docu-style work coupled with a live premiere to reach viewers in real time or on their own news feeds, afterwards.

What we did

  • We created a 28 minute video delving deep into the origins of Roc Solid, and how the founder’s experience with pediatric cancer as a youth led him to this mission, followed by what “The Beam” aims to do.
  • We created a live screening of the anticipated video with rallied support from living rooms across the nation.
  • This created an intimate setting where the founder introduced the film, illuminating information not widely known, and bringing a call to action.

The Jpixx Factor

  • Our team’s commitment towards the edit ensured the visuals beautifully matched the weight of the story, and allowed it to unfold from the heart of the founder, along with those impacted by Roc Solid’s efforts.
  • We stayed involved to the end, tailoring a live screening event that created a moment for people to stop and give it the attention needed to fully receive the message presented.
  • Being a media company, Jpixx maintains an active social media presence and often helps drive more traffic to client events and sites.

Follow Up

  • We made sure the screening was received on home screens for all to view and enjoy without interruption. Enabling staff to be present for a celebration of their efforts and witness reactions of the messages, in real time.
  • We allowed more viewers to be connected through the screening, even though they span the globe and could not have attended if it were in person due to location or other obligations.
  • This event also created a jump start on the marketing for “The Beam” as Roc Solid explained and garnered more support for this program.

Care-A-Lot

Project

Care-A-Lot, a pet supply company headquartered in Virginia Beach, reached out to Jpixx to help them upgrade their photo catalog.

What we did

We set to work with photographing the proposed needs, but also supplied the added value of additional video clips for future marketing materials.

The Jpixx Factor

  • We span all styles of photography from portraiture, event, action, aerial, documentary, commercial, fashion, and have consulted with clients to give formal training for in-house multimedia capture.
  • Working with paid talent and volunteers alike, we fuse the best of both worlds in commercial photography and natural lifestyle documentation.
  • Rooted around the fundamentals of photojournalism and marketing, we bring the photo studio to them which was convenient for the client’s needs.

Follow Up

Care-A-Lot received the photos for their upcoming catalog, but also continues to use Jpixx as an ongoing video and photography resource for future marketing campaigns. Since then, they have displayed our work on billboards, advertisements, and social media alike.

HRSD Marketing

Project

Jpixx provides consistent vision and branding for Hampton Roads Sanitation District with graphic design, motion design, photography, and video services. HRSD, who affectively treats local wastewater by using inventive systems, also makes use of our virtual tours, event coverage, livestreams, and even outdoor signage.

What we did

Through our ongoing role in aiding the marketing department by providing ready-made visuals and communications, we are always capturing professional photo close-ups of equipment, wide outdoor vistas, and lively event coverage on each visit taken for future use. We continue to supply HRSD with all needed headshots for staff and leadership.

The Jpixx Factor

Our ability to service the marketing department in a variety of ways allows HRSD to hire one company versus multiple. We can be extremely efficient and versatile by capturing photos for later use while simultaneously shooting video onsite.

Follow Up

HRSD has all of Jpixx’s visual communication tools at their fingertips. More than ever before, through our continued relationship, HRSD is poised to amaze, educate, and bring more understanding to their innovative work and leadership in the wastewater industry.

Avery Knock at the Door

Project

Dupont Sustainable Solutions is all about making safety training a priority, and we work with them to bring the cinematic approach to hold attention. DSS wrote a script for Avery’s staff safety training that took on a broader look at safety. They asked us to bring it to life with scenarios based on real and tragic events.

What We Did

  • Our crew travelled to Avery in Ohio where we casted on-screen talent and secured locations for the video.
  • We interviewed the staff member who was present during the tragedy that the reenactment was based on. She also played a role in the dramatization.

The Jpixx Factor

Messaging tends to have a bigger impact the closer it hits home, and certain safety procedures can seem trivial and become overlooked. By incorporating emotional storytelling, we can establish a personal connection to the viewer and convey that even the slightest oversight in safety can result in the most tragic consequences.

Follow Up

The video contributed to a successful safety campaign DSS presented within Avery. It provided a visceral emotional experience that captures the minds of viewers, creates that lasting memory to do the right thing, and gives weight to the decisions workers make each and every day.

AEP The Answer

Project

The creatives at Dupont Sustainable Solutions, our client, needed a thought-provoking piece displaying the importance that American Electric Power puts on their safety standards. If AEP could uphold safety standards, they could assure seamless access to energy for millions of Americans, and this is the “answer” to the AEP mission.

What We Did

We traveled across multiple states to film at each AEP plant, which resulted in a wide array of scenes with dynamic scenery, diverse workforces, and multiple elements of their capabilities. Using our Cinema-grade cameras, we captured a polished and cinematic narrative of their safety practices.

The Jpixx Factor

Our decades of experience, multi-talented team, and history of mobility makes Jpixx a highly competitive option anywhere in the world. We are configured to travel and have dealt with the permits and paperwork to get us and our gear safely across vast distances.

Follow Up

The piece brought together the overall safety training goals and wrapped up the bigger picture to the sometimes daily grind of the job at a power company, putting into perspective what’s really important and unifying their message.

Servir Global

Project

  • The Servir Global Government Agency combines the technology of NASA satellites with USAID world aid to help developing countries detect weather patterns and extract other critical information for implementation.
  • Our client DAI, an international development company, wanted to give viewers a five-minute video to help explain what Servir, the relatively new government agency, did and its importance for the world community.

What we did

  • Our team documented a sampling of ongoing Servir projects and traveled to several locations such as Nepal, Bangladesh, and their U.S. headquarters.
  • Through countless interviews, we recorded first-hand testimony from those working with the program. We captured their passion, heard the process, and saw the results of the team effort.

The Jpixx Factor

  • Our small team of four multi-talented crew members assumed multiple roles from make-up artist, to producer, to sound mixer, acting as a nimble traveling team.
  • We organized filming permits, pre-planned equipment lists for customs, and coordinated all of the logistical details for each country.
  • Through our docu-style filming and artistic planning, we compiled days of footage and crafted our edit into a cohesive story. Our team worked tirelessly to refine the edit and ensure we delivered a message Servir staff could use to represent them for a decade to come.

Follow Up

  • The video was shown at a prominent industry event, viewed by members of the international community and Servir staff. The viewing was met with success and reverence by the audience.
  • For the first time in the ten-year existence of the program, Servir teams had a communications tool that accurately represented the impact that they made.
  • This video, which we have updated several times, is still used as a primary resource for Servir to explain what it does and to gain additional support.

VFS About Us

Project

Virginia Foundation Solutions needed a video to market themselves, display their story, and let future customers know why they have a personalized edge in foundation construction in the Hampton Roads area.

What we did

We planned several shoots to capture their staff in action, document their workflow, and illustrated the strength and confidence their brand represents.

The Jpixx Factor

We learned about the company’s culture through attending company-wide events and meetings. This allowed us to gain a personalized look that helped delve more into the owners’ stories and the company’s brand.

Follow Up

The video lives on their website where it greets potential clients with a glimpse into their company, how they got there, and highlights their exemplary work ethic and service-focused approach.

Harborfest

Project

Norfolk Festevents’ event, Harborfest, needed dynamic video coverage to highlight its largest and longest-running festival.

What we did

  • With a detailed plan for each day, we disseminated a team of videographers across the festival grounds to capture interviews, photos, and video.
  • Our on-the-ground shooting style allows us to connect with event staff, vendors, and attendees to gather genuine interviews.

The Jpixx Factor

We provided an on-site editor to edit and deliver the video recap by the final day of the three-day event.

Follow Up

  • Due to the quick video delivery, event goers were able to view and instantly share across social media, providing a much wider reach.
  • We provided our client, Festevents, with footage, photos, and videos to use for promotions throughout the year.
  • Festevents gained multiple international awards for our video coverage of this event.
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