Project Spotlight: Corporate, Industrial, & Training

Avery Knock at the Door

Project

Dupont Sustainable Solutions is all about making safety training a priority, and we work with them to bring the cinematic approach to hold attention. DSS wrote a script for Avery’s staff safety training that took on a broader look at safety. They asked us to bring it to life with scenarios based on real and tragic events.

What We Did

  • Our crew travelled to Avery in Ohio where we casted on-screen talent and secured locations for the video.
  • We interviewed the staff member who was present during the tragedy that the reenactment was based on. She also played a role in the dramatization.

The Jpixx Factor

Messaging tends to have a bigger impact the closer it hits home, and certain safety procedures can seem trivial and become overlooked. By incorporating emotional storytelling, we can establish a personal connection to the viewer and convey that even the slightest oversight in safety can result in the most tragic consequences.

Follow Up

The video contributed to a successful safety campaign DSS presented within Avery. It provided a visceral emotional experience that captures the minds of viewers, creates that lasting memory to do the right thing, and gives weight to the decisions workers make each and every day.

Get In Touch

  • 757 222 1886
  • 372 S. Independence, Suite 111
    Virginia Beach, VA 23452

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