Project

• Downtown Norfolk Council puts on a Grand Illumination Parade every year to ring in the holidays.

• Local businesses and sponsors fill the streets of Norfolk with festive floats, and giant helium-filled balloons, as onlookers enjoy the seasonal spectacle.

• Despite Facebook live just debuting at the time, the DNC wanted Jpixx to utilize this new feature, a first in the local event’s history, as previous years had been aired exclusively on local TV networks.

What we did

• Jpixx constructed a booth, overlooking the parade, with a pair of hosts giving informative commentary of each float.

• A third host gave “on the street” coverage of the event, interviewing the crowd, highlighting key individuals involved with some of the events.

• We employed several livestream packs onto different cameramen within our large crew to fully capture the simultaneous action.

• We used a live switcher to move back and forth between feeds, while also recording additional footage that allowed us to build a dynamic future edit.

The Jpixx Factor

• The Jpixx team ambitiously made the most of a short time window. We provided many services, crew teams that coordinated with each other that ensured we didn’t miss a beat of the action, and had additional materials ready for a later edit.

• We captured snippets of behind-the-scenes action of the parade to promote the event online. Using social media to drum up hype before, during and after the event to build followers and captivate audiences.

Follow Up

• The sponsors had an instantly shareable product during, and after, the parade, giving them the most awareness of their brand and involvement in the event.

• We provided the quality of a professional broadcast at a better value for the client, which avoided the costs of additional broadcasting equipment from traditional methods.

• Our edited version of the parade was aired on local networks, which brought even more coverage to the local event, the sponsors, and the Downtown Norfolk area.