Tag: advertising

A taste of the NSA experience

Nansemond-Suffolk Academy welcomed the Jpixx crew back to school to shoot interviews of staff, faculty and students for a series of videos about the NSA mission and history using their personal experiences with the school. “Honor Above All” was a phrase we heard often during our visit at NSA, which is also the school’s motto.

It took our crew two long shoot long days to cover both campuses but we got to see the Upper School Ceremony, Friday Night Football and the 3D Printing Lab in action – along with scores of after-school activities that highlighted the NSA experience. Check out some BTS photos of our memorable time with the Saints!

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The kids were enamored with Jon’s camera and immediately flocked to him to see what he was doing. I think we have some future photographers on our hands!

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The kids are simulating plate tectonics using graham crackers and chocolate.

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Things got yummy and messy at the same time lol

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LCD action!

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Chandler unintentionally (or intentionally?) striking a male model pose while holding the movi, we should secretly submit him to Americas Next Top Model. Right?

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Patrick Whelan (NSA Alum and Dean of Students) Gettin’ powdered up. Sometimes you gotta do it for the cam lol

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Jon loving what he does…so obvi!

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These two (Karen Schompert and Kristine Bryne) having fun in the field.

To top it off we even met a student (Violet Johnston) at NSA who we found out is in a family of budding actors. Well, after one phone call and audition, her sister Olivia landed a starring role in our newest short film Carried Away, which premiered at Filmily Fest in December.

Now back to the regularly scheduled program – without further ado please sit back and prepared to be dazzled with one of our finished videos! And if you are in need of some of this magical video branding dazzle please give us a shout here to see how we can help you #shamelessplug 🙂

If you are interested in enrolling your child at NSA, be sure to attend their open house to learn more.

Open house dates:
Main Campus – January 8, 2017 to register click here
Harbour View Campus – January 22, 2017 to register click here

To learn more about Nansemond-Suffolk Academy, please check out their website.

Jpixx Springing up all over Hampton Roads

So far, 2016 has kept the entire Jpixx outfit on their toes. From the Portsmouth Public Schools Google Chromebook Launch to the TAO Sea Level Festival earlier this month, Jpixx has worked on some amazing projects with some incredible people. But don’t worry if you missed the latest — all highlights are right here, just for you.

Portsmouth Public Schools partners with Jpixx for Google Chromebook Launch

Jpixx was on location to capture the reactions of over 4,000 high schoolers the day they were gifted brand new Google Chromebooks throughout the city of Portsmouth. In conjunction with Virginia’s e-Learning Backpack Initiative and Google For Education the laptops have opened a world of opportunity for the students  to expand their education beyond the classroom.

Jpixx nabs 2016 Beacon Award at Sea Level Singer/Songwriter Festival

The annual TAO Sea Level Singer/Songwriter Festival showcased some serious talent this year and proved yet again that Norfolk’s locals know how to really bring the house down. Spearheading the festival’s digital marketing efforts was the Jpixx crew, who made a special appearance on stage to receive the 2016 Beacon Award for contributions made to TAO throughout the years. Needless to say, there were a lot of high fives that day.

Check out all the Emerging Artist performances on the Jpixx YouTube channel.

*A big congratulations to Andy Geels, the festival’s Emerging Artist Contest winner and also to Katie Howard, who was voted the audience favorite in the Jpixx online poll. As the winner of the Emerging Artist Contest Audience Poll, Howard will be receiving a free HD music video experience from Jpixx – stay tuned!

Hampton Roads

“The Tide” to make waves at NOVA Film Festival
While we’re talking music…

The city of Norfolk will be making a splash at this year’s Northern Virginia Film and Music Festival, taking place this week April 21st – 30th in the DC Metro area. Jpixx’ awarded-winning music video “The Tide” — written by Norfolk native, singer/songwriter Skye Zentz as an ode to her beloved hometown — is set to screen Monday, April 25th at the Angelika Film Center in Fairfax, Virginia.

Help make “The Tide” Norfolk’s official anthem!

Jpixx Takes over Downtown Norfolk
Even if you haven’t seen any of our work on TV or spotted our latest projects online, you might’ve been lucky enough to have caught Jpixx in action. From the unveiling of the new Lights over Granby during First Fridays in April, helping celebrate the renovated Spirit of Norfolk at the unveiling last week to promoting the Nauticus National Maritime Center or filming with mayoral candidate “Kenny” Alexander, Jpixx has been hustling to capture Norfolk at its best.

Hampton Roads

Case Study: Space to Village with SERVIR

As a video-led digital marketing agency, storytelling is a part of our DNA. We bring brands to life by using film techniques to craft narratives and visuals that go far beyond the standard TV commercial. Long gone are the days of simply flashing your product or service across your audiences’ screens. It’s essential that organizations have a plan for keeping their audiences entertained with their messaging, and how that branded content will fit into their marketing toolbox.

Think about your audience and what resonates with them the most. Which emotions and visuals will spark their interest and make your brand unforgettable?

SERVIR

Last summer, we were tapped by SERVIR – a joint venture between NASA and the U.S. Agency for International Development (USAID) – to journey across the world to Thailand, Bangladesh, Kenya and Nepal capturing what the program encompasses and who it affects. Through the use of satellite-based Earth monitoring data, SERVIR helps developing nations combat environmental challenges from flooding to water and food security.

The organization’s immense impact on nations across the world warranted a film that took an out-of-the-box approach to the traditional way in which government videos are produced. We accomplished this by…

Taking a cinematic approach

  • Live action scenes: used throughout the film in order provide a more natural depiction of the citizens within their environment.
  • Unscripted interviews: we include multiple interviews from SERVIR representatives, including NASA SERVIR Coordination Office Director Dan Irwin and USAID Climate Change Specialist Jenny Frankel-Reed, in order to have multiple voices driving the narrative.
    • The unscripted interviews also help convey the passion SERVIR employees feel about the project, which really helps bring the story home.

Each of these elements make the film feel like more of documentary as opposed to just another informational video.

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Providing emotional value and scope

  • Connectivity: The film’s genuine connection with the audience is established by having our subjects looking directly into the camera and speaking from the heart.

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  • Scope: We play up the global scope of the project by opening and closing the film with steadicam shots of subjects walking away and towards the camera in their natural environments.
    • The film wraps with a video collage of hands being held around the world to demonstrate the bond each citizen shares because of the impact SERVIR has on their country.

Motion Graphics

We love bringing a commercial polish to our films, and working directly with NASA gave us the opportunity to create some really unique title and motion graphic sequences from scratch.  These illustrative cutaways not only increase the production value of the piece, but help visually explain information that otherwise could not be captured from cameras on the ground.

Results

  • Emotional Impact: Outside of serving as a wonderful marketing piece for SERVIR, the film left an emotional impact on both NASA and USAID internally.
    • Most notably, prominent figures within SERVIR were brought to tears during the initial viewing of the film.
  • Organizational Bonding: According to Stacy Whittle, SERVIR’s Senior Lead for Communications, seeing everyone’s hard work culminated into one emotionally riveting film helped facilitate a closer bond among everyone within the organization.

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Overall, the team couldn’t have been more proud of this project! We were able to successfully craft a message-driven narrative that shed light on SERVIR and the environmental issues facing nations across the world. Now for the main event…

Take a look at the film below!

Visit Tumblr for a behind-the-scenes gallery of the trip!

Stay connected with Jpixx by liking us on Facebook and following us on Twitter and Instagram!

 

2009 ADDY HR Promo Video

I took on the Creative Chair role leading up to the 2009 ADDYs, and it was a whirlwind of an experience. We produced a ton of video promotional content, and this kind video kind of recaps it all. Basically, the premis is this. An Ad Epidemic has swept the land. A virus was systematically removing the creativity from the world, adversely affecting the advertising industry. It was crazy complicated and high-concept, but we had a fun time splicing the edited footage with live actors from the show.

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