Ask the Eye | Why is Video Marketing Important?

Here at Jpixx, we value the time and effort that goes into producing quality video content for clients. By #CapturingLifeCreatively, our videos allow companies to establish a more in-depth marketing campaign for their products and services. Looking for reasons to expand your outreach with Jpixx services? Here are a few reasons why video marketing is so important in today’s digital world:

1. Video Inspires Action

• Everyone loves video! By seeing a visual example of a product or service being marketed, audiences get a first-hand sense of what they should expect if they were to interact with the product or service themselves. Adding complementary lighting, setting, and music can really set the tone for a promotional video, prompting viewers to feel happy, sad, uplifted, or even angry. Video allows for more space to develop a narrative that can inspire audiences to take part in a cause and get involved. 
• When filming and editing content for Roc Solid, we focused on inspirational shots and messages to motivate audiences to take part in a build or donate to the cause.

2. Strengthen Client Relationships

• Video production schedules can span weeks and sometimes even months; when spending long amounts of time coordinating projects with a client, rapport is built and professional relationships are established and strengthened. When working with an established video marketing agency like Jpixx, creators make it their priority to merge their vision with the client’s, both working toward the same end result and acting cohesively. 
• We collaborated with Foodbank to produce this 40th anniversary commercial for television, listening closely to the client’s request to feature contributing members from diverse backgrounds.   

3. Grow Brand Presence

• Video marketing opens doors to a variety of social platforms, especially those previously unmentioned in traditional social media, like YouTube and TikTok. You can also use video content in email campaigns and on websites! A larger audience = more exposure and increased brand value. When potential clients or consumers watch a video, a sense of credibility is established and the legitimacy of the product or service is verified. By showing that you have invested in high quality video, audiences view your company or brand as authentic and trustworthy. 
• Virginia Beach Rescue Squad asked us to help them create a branding video for launch on their digital platforms. Using history, statistics, and logos along with personable voices, the company’s message is legitimized and presented in a unified front. 

4. Explore Creativity

• If a picture is worth a thousand words, a video is worth ten times more! With a bigger canvas, videos allow more room to explore creative concepts. At Jpixx, our team is constantly looking for innovative ways to keep the client up to date on trends that will lead them to the target audience. Staying ahead of the curve is crucial to making your brand stand out in a fast-paced consumer market.
• A few years back, our award-winning filmmaking team explored the use of a puppet metaphor to uniquely personalize and communicate the importance of an otherwise heavy topic. With over two million views, the music video continues to bring in heartfelt comments from around the world.

Ready to explore the world of video marketing? Check out our reels on Instagram and Facebook to get inspired and let us help you #CaptureLifeCreativley!