Stepping Up for Education: Jpixx Teams Up with VBEF to Make Strides for Students
At Jpixx, we love a good challenge—especially one that supports a great cause. That’s why we were thrilled to partner with the Virginia Beach Education Foundation (VBEF) for the “Step Up for Education” initiative! This exciting campaign aimed to inspire the community, raise awareness for VBEF’s mission, and quite literally, take strides for education.
The Challenge: 16 Days, 300,000+ Steps, 1 Big Mission
For 16 business days, Trey, our talented filmmaker, editor (and in-house runner 😉), took on an incredible challenge: doubling his steps each day and ultimately completing a full marathon by the end of the campaign—all while dressed as the iconic Beach Bags mascot!
Along the way, we set an ambitious goal to help VBEF’s Instagram (@vbedfound) reach more followers, expanding their ability to engage with the community and spread awareness of their vital programs.
Take a look at Trey’s Day 16/16 adventure here!
About the Virginia Beach Education Foundation
For over 30 years, the Virginia Beach Education Foundation has supported students and educators in Virginia Beach City Public Schools. Through innovative classroom grants, scholarships, and programs like Beach Bags, VBEF provides essential resources that enhance learning experiences and empower the next generation. Our campaign was a way to spotlight their mission—and have some fun doing it!
What We Accomplished:
🏃♂️ Creative steps across Virginia Beach—from racing student-athletes to running PE drills with elementary kids and making pit stops at local businesses like CLTRE and My Vegan Sweet Tooth.
📈 Boosted awareness for VBEF and Beach Bags, introducing more people to their mission and impact.
🎉 Celebrated Trey’s final steps at Wasserhund Brewing Co., where 25% of taproom revenue was donated to VBEF!
The Impact Continues
This campaign shows what can be done with a great idea and a lot of heart. The steps may be over, but the mission continues! If you want to help keep students fed and supported, visit VBEF’s website or follow them at @vbedfound on Instagram. Every step—big or small—makes a difference. 💙
Follow Along:
📷 Jpixx on Instagram | 📷 VBEF on Instagram📘 | Jpixx on Facebook | 📘 VBEF on Facebook
Interested in seeing more about how we #CaptureLifeCreatively?
Check out our other blogs here.