Smooth Sailing – A weekend Norfolk won’t forget!
| Blog
Who you gonna call when the biggest celebration comes to town?
We’ve been telling its story for more than a decade — long enough that when Festevents brought Sail250 and Juneteenth into the same weekend as the festival’s biggest anniversary yet, there was really only one place our crew belonged: right in the middle of it.
Twenty-eight tall ships sailed in from around the world for Sail250, marking 250 years of the nation’s story. Juneteenth was honored throughout downtown Norfolk. And Harborfest, now half a century old, pulled one of the largest crowds in its history onto the waterfront. Three occasions, one weekend, a lot of ground to cover.
We ran it the way we run every project – to the max: drones in the air, livestreams rolling, our booth open on the water, and an edit bay turning the day’s best moments into something people could watch before the fireworks even cleared the sky.
Two day-of edits went out over the weekend, plus a roaming GIF booth that turned festival-goers into their own tiny movie moments (Links below!). Add it up and the weekend pulled more than 75,000 views. That number only means something because of what’s behind it: over ten years of knowing this festival well enough to find its story, not just its schedule.
Norfolk will be talking about the memories made this weekend for a while. The full highlight film is still coming together — look for it later this July by following us on socials or subscribing to our newsletter below.
Curious what a Jpixx weekend looks like or what we could do with your brand? Watch the BTS recap and browse the Harborfest50 GIF gallery!
