Project

The Virginia Department of Health wanted to communicate and increase awareness about the sensitive issue of growing suicide rates among first responders.

What We Did

• Jpixx presented VDH with three concepts; the notion of “Strength Requires Maintenance” was chosen for the project.

• The goal was to make the connection that individuals require their own types of preventative maintenance just as much as the life-saving equipment they use.

The Jpixx Factor

• We used actual first responders in our video to build more connection, realism, and interest around the video within the local community.

• Jpixx went above and beyond and developed a rain machine to visualize the metaphor that machinery works through the elements.

Follow Up

• The video was disseminated to thousands of first responders and their communities, which invited a broader discussion about stigmas on mental health. This provided a chance for first responders, their families, and their friends to build support systems that may have not existed otherwise.

• Jpixx received a Telly Award for the work done on this piece.