From Script to Screen: Roc the Holiday Campaign

How do we get from concept to completion? We’ll show ya! We partnered up again with our friends over at Roc Solid Foundation to capture their Roc the Holiday campaign. 

We first start off with understanding the message and the “why” behind what they want to deliver. If you know anything about Roc Solid, you know we always have a “why”. 

We know that Roc Solid aims to expand the number of Roc Solid Ready Bags distributed yearly. The concept of this video is to highlight the impact on each family that receives one. These Ready Bags provide everything families need for an unexpected hospital stay after finding out their child has cancer.

With two days of filming and 4 days until the presentation of the video, we started bright and early on Monday morning. Since it was the week following Thanksgiving, with bellies full of turkey and gravy, we headed to the Roc Solid Warehouse to begin filming. With our Rhino Arc II Slider and some canned atmosphere, we captured a spotlit ready bag in all of its glory.

Highlighting the importance of the Ready Bag and its contents, we aimed to show that it is more than just a bag but it is a representation of the many families that are connected by thoughtfulness, love, and hope. In the video, Bryan Sellitti, The Roc Solid Foundation Program Coordinator, stands in front of 43 bags to symbolize the current goal: to be able to provide a Ready Bag to every family diagnosed in the US with pediatric cancer each day. (That equals over 16,000 children a year).

After filming, we quickly jumped into Adobe Premiere. Trey was the lead editor for this video and after two long days was able to get the first proof out before the end of the week! The following week, the video was to be presented at Roc Solid’s very own ‘Roc the Holiday’ event in North Carolina. Ashley, our client, noted that everyone loved the video and it would be a great video to spread awareness of their Ready Bag program over the coming year.

We are so grateful to be able to be a part of Roc Solid Foundation. Thank you to all the families who take the time to be part of our Roc Solid videos! Being able to share your story is inspiring. It is always so meaningful to capture the mission of Roc Solid.

Interested in seeing more about how we #CaptureLifeCreatively? 

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