Project

The Eastern Virginia Medical School wanted to educate the public on booster seat safety – how to tell families when their children still need a booster seat and tips surrounding how to keep kids safe when they’re buckled up.

What We Did

• Jpixx created a world of realism to help communicate and educate the public in an affective way.

• We filmed a reenactment with overlaying interviews and visual cues to build a “slice of life” experience that touches on the topic informatively and honestly.

The Jpixx Factor

• We used emotional appeal throughout the video to effect change, ending the video with a sense of urgency and reflection on booster safety.

• We implemented art direction and camera techniques to build the appearance of a real car crash on a low budget.

• To set an authentic scene, we casted real EMTs, ER Doctors, and Nurses using actual emergency vehicles and equipment alongside experienced actors.

Follow Up

• The video went viral and gained more than 20 million views in a short period.

• Since these guidelines weren’t well-known or highly defined by a significant source, it created widespread understanding and awareness about booster seat safety among parental communities.

• EVMS sent this out as a tool for many hospitals around the world, giving them a way to communicate and educate parents and leaders to spread best practices in an engaging way.

• Jpixx received a Silver Telly Award for the work done for this video.