Project Spotlight: Commercial & Web

EVMS Booster Seat


The Eastern Virginia Medical School wanted to educate the public on booster seat safety – how to tell families when their children still need a booster seat and tips surrounding how to keep kids safe when they’re buckled up.

What We Did

  • Jpixx created a world of realism to help communicate and educate the public in an affective way.
  • We filmed a reenactment with overlaying interviews and visual cues to build a “slice of life” experience that touches on the topic informatively and honestly.

The Jpixx Factor

  • We used emotional appeal throughout the video to effect change, ending the video with a sense of urgency and reflection on booster safety.
  • We implemented art direction and camera techniques to build the appearance of a real car crash on a low budget.
  • To set an authentic scene, we casted real EMTs, ER Doctors, and Nurses using actual emergency vehicles and equipment alongside experienced actors.

Follow Up

  • The video went viral and gained more than 20 million views in a short period.
  • Since these guidelines weren’t well-known or highly defined by a significant source, it created widespread understanding and awareness about booster seat safety among parental communities.
  • EVMS sent this out as a tool for many hospitals around the world, giving them a way to communicate and educate parents and leaders to spread best practices in an engaging way.
  • Jpixx received a Silver Telly Award for the work done for this video.

Get In Touch

  • 757 222 1886
  • 372 S. Independence Blvd, Suite 111
    Virginia Beach, VA 23452

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