The Eastern Virginia Medical School wanted to educate the public on booster seat safety – how to tell families when their children still need a booster seat and tips surrounding how to keep kids safe when they’re buckled up.
What We Did
Jpixx created a world of realism to help communicate and educate the public in an affective way.
We filmed a reenactment with overlaying interviews and visual cues to build a “slice of life” experience that touches on the topic informatively and honestly.
The Jpixx Factor
We used emotional appeal throughout the video to effect change, ending the video with a sense of urgency and reflection on booster safety.
We implemented art direction and camera techniques to build the appearance of a real car crash on a low budget.
To set an authentic scene, we casted real EMTs, ER Doctors, and Nurses using actual emergency vehicles and equipment alongside experienced actors.
The video went viral and gained more than 20 million views in a short period.
Since these guidelines weren’t well-known or highly defined by a significant source, it created widespread understanding and awareness about booster seat safety among parental communities.
EVMS sent this out as a tool for many hospitals around the world, giving them a way to communicate and educate parents and leaders to spread best practices in an engaging way.
Jpixx received a Silver Telly Award for the work done for this video.