Make the Call (VDH) OEMS

Project

The Virginia Department of Health wanted to communicate and increase awareness about the sensitive issue of growing suicide rates among first responders.

What We Did

  • Jpixx presented VDH with three concepts; the notion of “Strength Requires Maintenance” was chosen for the project.
  • The goal was to make the connection that individuals require their own types of preventative maintenance just as much as the life-saving equipment they use.

The Jpixx Factor

  • We used actual first responders in our video to build more connection, realism, and interest around the video within the local community.
  • Jpixx went above and beyond and developed a rain machine to visualize the metaphor that machinery works through the elements.

Follow Up

  • The video was disseminated to thousands of first responders and their communities, which invited a broader discussion about stigmas on mental health. This provided a chance for first responders, their families, and their friends to build support systems that may have not existed otherwise.
  • Jpixx received a Telly Award for the work done on this piece.

Get In Touch

  • 757 222 1886
  • 372 S. Independence, Suite 111
    Virginia Beach, VA 23452

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