Project

The Eastern Virginia Medical School wanted to educate the public on booster seat safety – how to tell families when their children still need a booster seat and tips surrounding how to keep kids safe when they’re buckled up.

What We Did

• Jpixx created a world of realism to help communicate and educate the public in an affective way.

• We filmed a reenactment with overlaying interviews and visual cues to build a “slice of life” experience that touches on the topic informatively and honestly.

The Jpixx Factor

• We used emotional appeal throughout the video to effect change, ending the video with a sense of urgency and reflection on booster safety.

• We implemented art direction and camera techniques to build the appearance of a real car crash on a low budget.

• To set an authentic scene, we casted real EMTs, ER Doctors, and Nurses using actual emergency vehicles and equipment alongside experienced actors.

Follow Up

• The video went viral and gained more than 20 million views in a short period.

• Since these guidelines weren’t well-known or highly defined by a significant source, it created widespread understanding and awareness about booster seat safety among parental communities.

• EVMS sent this out as a tool for many hospitals around the world, giving them a way to communicate and educate parents and leaders to spread best practices in an engaging way.

• Jpixx received a Silver Telly Award for the work done for this video.

Project

• For Foodbank’s 40th Anniversary, the PR firm, KBD Group, needed a one-minute commercial highlighting their client’s longstanding commitment to ending hunger.

• They wanted to provide perspective on the Foodbank’s daily efforts and its importance to local communities, while also highlighting the many contributing members from diverse backgrounds that are instrumental to its mission.

What We Did

To showcase the strength in numbers that have made the organization successful over the last 40 years, we filmed numerous workers and volunteers narrating multiple lines of dialogue to be stitched together in the edit.

The Jpixx Factor

Our experienced staff created a comfortable environment, capturing candid delivery from individuals, many of whom had never spoken on camera before.

Follow Up

• The video was aired on TV stations and in various markets, spreading the message that Foodbank has 40 years of being a successful, necessary organization worthy of continuous community support.

• The entire organization felt pride in seeing their accomplishments highlighted and their fellow volunteers and staff championed by their community members.