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Author: Jillian

Virginia Beach Rescue Squad Foundation

We all know that EMS is a vital component of healthcare, public health, and public safety. But most people don’t know how EMS fits in the wider healthcare system or how EMS is staffed, funded, and delivered. At Jpixx, we’ve been lucky enough to capture some of the incredible stories from our local EMS heroes.
The Virginia Beach Volunteer Rescue Squad is the largest volunteer rescue squad in the world. These EMS professionals are our teachers, managers, and neighbors. We have worked with the Virginia Beach Volunteer Rescue Squad Foundation to give the community a glimpse into why volunteer rescue squads like these are so important.

The Virginia Beach Volunteer Rescue Squad system consists of ten independent non-profit rescue squads. Each of these squads falls under the umbrella of Virginia Beach EMS but has their own rescue station, ambulances, and unique identity.

We sat down with multiple volunteer EMS professionals, listened to inspirational stories, and learned why these volunteers spend their time on the front lines. With over 45,000 hours of community service a year, the rescue squad members are constantly putting their energy back into their neighborhoods.

Whenever we ask the big question why, each volunteer gives us similar responses. Serving our community gives them a purpose bigger than themselves. As neighbors helping neighbors, the mission is to serve the community with premium pre-hospital healthcare.

There are three main ways you can support our volunteer rescue squads: advocate, donate, participate. Visit vbrescuefoundation.org to learn more.

Thank you, Virginia Beach Rescue Squad, and thank you to the EMS professionals around the country. Your work keeps us safe, healthy, and hopeful!

Celebrating Black Owned Businesses: Pure Lagos

Pure Lagos is an African Art gallery, boutique, and space for spiritual healing. Owner Sia Alexander provides a selection of original art, fashion, and artifacts from countries across Africa.

What began your interest for health of the human mind and body and how did that bring you to the point to start Pure Lagos?

 I attended Stanford University and Howard University, graduating Magna Cum Laude with a BA in Human Psychology, and an MS in therapeutic herbalism. After working in my field as a therapist in San Francisco, California, I decided to pursue a career in Fashion. While working as a Ford model in NYC, Paris, and Capetown, I kept my mind and body sharp by studying spirituality, holistic health, nutrition and natural beauty maintenance on my off-time. This lead to the research and development of an all-natural and homemade skin and body care line using indigenous African age-old herbs and plants. From the success of my products, I was inspired to develop my own company, SiaNatural Body Care, to aid others in living a more holistic and healthy life. SiaNatural includes skin care products, a natural fashion line, books and holistic healing consultations. In working with African artisans as an entrepreneur, I was introduced to the Nigerian art world. From there, I was inspired to open Pure Lagos African Art Gallery which offers a healing sanctuary to the local community at 4 locations in downtown Norfolk, VA. 

Why did you choose to set up shop in Hampton Roads?

I am born and raised in the area and after two decades abroad I realized that there’s no place like home. Norfolk felt like the perfect location to settle down and open my businesses to serve the community. 

What do you think Pure Lagos offers the Hampton Roads Community?

Pure Lagos is a healing sanctuary for the community whereby mind, body and soul renewal occur through interfacing with original African art, music, culture and vibes.

Tell us a little about your journey of healing and how it has helped those who have taken it.

I have been writing a blog for the last 8 years, which chronicles my journey of healing and service as I’ve traveled around the world as a woman entrepreneur ~ heallovenow.com and I’ve also written 3 books, including, I AM: You Power This Life, a spiritual guide to empowering one’s life. 

What is the biggest lesson you have learned since starting Pure Lagos?

To play everything at 100%!

What is your favorite aspect of what Pure Lagos offers to people?

Healing others through beauty, writing and art is a dream come true for me, as it allows me to share my passion for holistic health, creativity and spirituality with countless individuals around the globe, thus contributing to the healing and uplifting of humanity.

Where do you picture Pure Lagos in the future?

As the premier African Art Gallery in the world, in collaboration with Nimbus Africa Art Center

Do you have any advice for any other African-Americans in Hampton Roads who might be thinking about starting their own business?

Yes. Reach for the stars. You are working with the rich substance of God and cannot fail. 

How do you think as a community we could support Black Owned or any locally owned businesses in Hampton Roads?

 Highlight, patronize, follow, fund, participate in, and promote businesses in our own communities.

Meet The Intern: Trey Batchelor

Hey everyone, I’m Trey Batchelor. I’m the newest intern here at Jpixx. The way the year 2020 was going for me and the rest of the world, I didn’t think that I would end up on a high note like this one. It was quite a journey this year. Fortunately, my loved ones and I were able to stay safe and healthy. Though, I still had other forms of adversity to overcome. When the pandemic began to shut down our day-to-day lives, I was in Miami, Florida, celebrating my best friend’s bachelor party. Little did we know, that would be the last time some of us would see each other in person.

Once I got back, my classes resumed without much hesitation. I majored in Communications with a focus in Film and Television at Old Dominion University. I finished my production classes early so I only had history and sociology classes left. This made my last two semesters harder to get through. While knee-deep in schoolwork, I had to pick up a second job. Once the effects of the pandemic and social distancing came, I found myself unable to work as much as I could before. It took a few all-nighters and a lot of coffee, but I pulled through to finish school in the summer of 2020. After graduating, I realized that without school I had nothing to put effort into except for my jobs. I viewed my career in radio as something that would eventually fail to keep my interest. I wanted to take that knowledge and drive and put it into something that would make me happy. For me, that’s filmmaking.

For a few months, I worked on my own scripts and continued my passion for writing. I knew I wanted a job in the field of videography or video editing where I could work on my craft. When I was in school, my favorite projects were creating documentary videos for local businesses. So when I found out that I got the opportunity to become the newest intern at Jpixx, I nearly jumped out of my clothes. I could finally be doing what I love the most and be around people who love videography and filmmaking just as much as I do.

I spent my first day at Jpixx working with Jon and Tyler on a live stream with Sentara Healthcare. It felt so good to be back in production mode. My job involved running the teleprompter for April, the speaker. I found myself nervous to do it because I’ve worked with a teleprompter before and it did not go well. Let’s just say I wasted a good amount of people’s time and I did not want a repeat of that moment. But everything went smoothly!

Things at Jpixx slowed down around the holidays, so I took on as many edits as could. Jpixx filled December with internal productions, including end-of-year interviews, client thank yous, and a narrative video saying goodbye to the strange year of 2020. Jon had the idea to create a GIF library of everyone at Jpixx, which became my task and it was an absolute blast. I connected with Jessa and Andrew, and we went over hours of footage to find a few seconds of GIF gold for each staff member. It felt really nice that everyone at Jpixx trusted me with a project. It showed me how Jpixx really gives their interns the tools to create whatever their imagination can come up with. I hope to use this liberty of resources for my internship project in the coming weeks!

For 2020 to be such a hard year, I couldn’t have imagined that it would land me an internship with such a down-to-earth and accommodating group of people. Everyone has been so supportive with everything I have turned into them. It makes me excited to come to them with ideas every day. It has only been a month, but Jpixx has already inspired me to explore any idea that comes to me.

There’s Nothing in the Water Thanks to HRSD!

Nothing encompasses our capabilities quite like the work that we have amassed for HRSD. From videography, motion graphics/design, and photography to virtual tours, event coverage, live streams, and even outdoor signage, we use a variety of different talents on our team to produce nothing but the best work for our long-term client.

“Being HRSD’s Agency of Record, we are able to support them with just about anything that they need to effectively reach their target audience and deliver results. We provide them with traditional print and outdoor signage layouts, online materials, collateral designs, videos, event coverage, and even live streaming. It’s always amazing to see how a cohesive campaign comes together, and we wouldn’t be able to do it without HRSD’s trust in us to provide these services to them.” -Glenn 

Among all of the projects that we do, video is our specialty.

Click here to check out “What is Asset Management?”, Celebrating United Infrastructure Week.

There are a couple of different things happening in this video celebrating Infrastructure Week, the major visual being motion graphics by Jim McCullough. “The creative thought process behind this was to take these seemingly complex situations and make them visually simple and easy to understand. The script called for several location changes so the challenge was getting enough information in one frame while keeping it simple,” Jim says. “I enjoy the process of finding solutions to new challenges. Education is a passion of mine, so having the opportunity to work on a project like this gave me insight into a world that was hidden to me: wastewater management. Even more rewarding, though, was working with the folks at HRSD that are actively creating solutions for a positive environmental impact such as their Sustainable Water Initiative for Tomorrow (SWIFT).”

Taking advantage of more of our in-house talent, our very own Executive Producer Heidi Chappell provided a voice over for this video with her experienced radio voice. Using talent that is familiar with the client allows us to really get close to a language and inflection that fits directly into the client’s branding. “It’s fun to be able to add my voice over to the finished product, especially when the script and video are so engaging.  I loved sharing this with my sister, who is an engineer; she appreciated the thoughtful knowledge covered in the video in an easy-to-watch way and loved hearing me as if I were the expert in the topic.” -Heidi 

Not too long after this project, we completed a series of videos that will be used as visuals for upcoming employees of HRSD. The P3 Training Video series became a complex video series that, with time, will help hundreds of employees maintain a safe practice in wastewater management.

“Tackling the P3 Training Videos was probably the biggest job I had from start to finish. Working with HRSD was super easy and having them trust our process helped save time on shoot days to only capture the things we needed. I knew every plant and procedure front to back by the end of production. It most certainly is not the most glamorous line of work when working with wastewater, but we put our own touches on it to exceed their expectations, which left them more than satisfied by the final delivery of the videos and helped keep our relationship with them strong.” -Tyler

In sensitive times that have shifted the way the entire world functions, HRSD adapted and developed ways to keep their employees safe while also sustaining the water. In the midst of not only a pandemic but a civil movement, HRSD’s General Manager Ted Henifin speaks out on the ways that HRSD is coming together to create a better community and acceptable workplace.

This video fully encompasses HRSD’s COVID-19 Initiative. Take a look at the video through this link here!

With the volume of videos that we’ve created for HRSD, we needed a good closing logo animation that fit their branding guidelines and ran smoothly, really tying each video together with a neat bow. The idea behind animation for a company that deals with cleaning water had to be just that. Refreshing. So after working with Xavier, producing a logo animation that fit the bill, it had to sound the way it looked visually.

“I wanted to do the sound design in a way that made it feel as energizing and relaxing as it looked.” -Savannah

Photography is part of our roots as a crew. Our professional headshot service includes bringing the studio to the client. As we bring the shoot day to your office, we create an environment that takes the stress out of picture day.

Headshots with HRSD are always fun because we get to interact with a dynamic mix of people. Most of the folks at HRSD are the salt-of-the-earth type, and they’re not used to having a corporate headshot taken. Therefore, we always set up in their spacious conference room where there’s plenty of room to spread out, play some music, and help them have a good time.” -Lizzie

Through the pandemic, one of our more recently demanded services, virtual tours, has also made its way onto HRSD’s dock as we completed the Atlantic Treatment Plant Cambi Thermal Hydrolysis tour. We got the opportunity to walk through the functions of the Cambi system while also beating a summer downpour!

This video allowed us to create a polished tour of how the system works through the words of HRSD’s very own!

Click here to watch the Atlantic Treatment Plant Cambi Tour!

“The Cambi Tour was an interesting challenge to edit. By the end of shooting and editing, I felt like I was an honorary wastewater engineer. HRSD did a great job of helping the process along by doing “hand offs” between speakers so that I could easily match up clips in edit. That way, I didn’t have to remember the difference between a scalping hex and a flash tank.” -Lizzie

To read more about the virtual tour services we have done, please check out our blog, “Walk the Walk with Virtual Tours”!

Event coverage is a difficult niche during the age of social distancing. While we stay masked up on every shoot, we still need to be cautious that we are abiding by the CDC guidelines. In the past, we have covered multiple events for HRSD including the 2019 Apprentice Graduation Program hosted at the Hampton Roads Convention Center!

However, this year we changed the way we can deliver event coverage, by going deeper into our live streaming services, we were able to produce the WIFIA Event that announced the U.S. Environmental Protection Agency would sign a $225 Million Loan to HRSD to upgrade sewer lines and equipment at wastewater treatment plants, allowing for more water treatment to be used rather than discarded. You can watch the full livestream here!

From video to stills to graphics, Jpixx does it all! This year is the 80th anniversary of HRSD serving the community and providing clean drinking water across the region. We were tasked with creating a simple logo that not only stuck to their branding, but also told a visual piece of their history, what they do, and who they are. “There was a creative thought process behind every step. To watch the design go from a drawing on a single Post-it note to a polished digital format was honestly magical.” -Savannah

Every year, we get the honor of designing their Annual Collateral Pieces, an extensive project. This was the first year that collaboration among our designers became virtual rather than in-person, making it quite a different experience. However, we made it work just fine. Xavier, Glenn, and Savannah brought the 2021 Annual Collateral Pieces to life. This includes covers and dividers intended for print, as they hold the statistics and financial projections for the following year in internal use. Here is a mockup of the 2020 Annual Collateral Pieces!

Finally, HRSD started a “beautification” process and improvement at their Atlantic Treatment Plant in Virginia Beach. Planting 235 native trees with the long term intention to reduce stormwater runoff and act as a natural filter to protect the waterways. When they started this initiative, they wanted to properly label some of the things that were going on at ATP. With the new task of creating four large scale signs that they would place around their trees, we came up with this pretty gnarly illustration!

We are so grateful to have a client who trusts us with all of these projects in our court to challenge us and see it through to completion. 

“The satisfying thing about partnering with HRSD is their ability to maximize our capabilities spanning all video, photo, and design realms. Jpixx is able to apply consistent vision and branding throughout every deliverable while customizing it directly for the audience.” -Jon

Follow HRSD on Facebook and YouTube to see where they take us next!

Meet The Crew: Jackson Begley

Jackson Begley is our most recent team member here at Jpixx. Jackson is a film school graduate from Regent University. He is also an extremely talented director, writer, and editor. And we can’t forget how much of a joy he is to have on set with us. Jpixx is honored to introduce him to you all.

How did you get into Videography/Filmmaking?

I got into filming when I got my first cellphone: a Motorola Razr. With it, you could pause video recordings and I would “edit” within the phone while making skits with my friends. From there, my stories and gear got better.

How did your Journey lead you here to Jpixx?

While in film school at Regent, I heard a lot about actors and other filmmakers working with Jpixx. I always knew them as “one of the local production companies”. I was searching for a job when a friend said they were hiring. I leaped at the opportunity to work with Jpixx.

What do you enjoy most about what you do?

The thing I enjoy most about filmmaking is creating a good story while having fun.

What makes Jpixx different from other places you have worked?

What makes Jpixx different from other places I’ve worked is the overall positive feeling and camaraderie. From the on-set experience to the critiquing, it always feels like everyone is working together to make the best product.

What are some of your hobbies?

Probably a little obvious, but I love watching movies. If I’m not making a film, short, or video, then I’m beefing up my cinema knowledge.

Is there any specific moment at Jpixx that stands out to you?

I have only been working with Jpixx for 6 months or so, but a specific moment that stands out to me is working the Dupont live streams. It was interesting to see another side of corporate work.

Biggest influences artistically?

My biggest influences are Edgar Wright, Jaques Demy, François Truffaut, and Damien Chazelle. I am also a huge fan of Japanese Cinema like House, Tampopo, and Kurosawa.

What do you think you bring to Jpixx?

I think I bring a different perspective to Jpixx. I have not had a lot of experience creating corporate content or anything for companies, but I do have a lot of experience in narrative filmmaking.

If you could give advice to any aspiring videographers/photographers what would it be?

My advice to aspiring videographers/photographers would be to learn the history of their craft in all aspects. Even if you don’t like reading subtitles or black and white films, watching foreign films and oldies open up your worldview. Also, learn every part of your craft. If you want to be a director, learn to light, capture audio, and edit. It will make it easier for your vision to come to life. This goes for all aspects.

Jackson’s drive to master his craft is unmatched. He’s proved his high level of talent and direction in his short and feature films. You can find his latest feature film, The Road To Cabazon on Amazon Prime.  We are more than happy to have Jackson Begley with us to help capture life more creatively.

Flipping it 90° – We Went Vertical!

Hey all! Savannah here with the latest and greatest Jpixx insight! We’ve flipped videos by 90°!

As we shift through time, we see a rapid change in the way media is presented. Photos expected to be squares, there’s a livestream for any event, captions on everything, and, oh… videos are vertical now? To fit the frame of that small device we take everywhere with us, we shift the way we format our videos.

There is no denying that the social media industry has come a long way since the 2010 era of YouTube and Vimeo when both platforms were only 5 and 6 years old. At that time there was a heavy influence of horizontal video because, for decades, that was how you viewed not only media on television, but also naturally. The human eye sees landscape orientation. So, in 2010 the majority of influencers came out against vertical videos. No one thought it was a good idea to flip a DSLR to the side when filming. However, it’s known and natural to hold a smartphone vertically. 

In 2011, Snapchat waltzed in and completely changed the game. By sending short clips of talking heads, day-to-day activities, concerts, and events on a platform that did not support horizontal video, vertical video relished in its ability to fill a phone screen. And it wasn’t going anywhere

Snapchat’s success drove Facebook and Instagram Stories to fruition. Content that only existed for 24 hours became something that encouraged people to constantly check what their friends and family were up to. As the ratio of social media consumption rose in the direction of the smartphone and less on television and computer, so did the acceptance of viewing videos vertically.

A vertical video on Instagram is 187% more likely to have an engagement for over 50% of the total playtime of the videos. So we are left to shift our gears to make sure that our clients are getting the most engaging content for their demographic. Access College Foundation connects Hampton Roads students with scholarships, and over the summer, we met these high school students at their level by presenting this event virtually via Instagram Stories. Students submitted their own videos showing off their new college gear, and we helped Access create content to be shown in a way that they never have for this event–vertically. When we proposed displaying this event vertically, Access was a bit apprehensive to make the switch from the traditional horizontal format, and one that integrated lots of IG Story features. But we worked to meet Access in the middle with how it would work and why it would be effective. We were in touch with the students and donors weeks ahead of the event to gather content, and the entire “run of show” was planned out on the back end. In the end, we engaged students in the event where they were the ones being celebrated. Prior to the event, Access acquired 200+ followers by promoting the event itself. It also allowed for more open interaction between Access and its audience of 500+ who were in attendance for the Instagram event! Now that’s something to walk for!

Out of all the media Facebook allows in a post, video content counts for 59% more engagement than any other medium. In a recent study conducted by Buffer, they found that Facebook and Instagram now favor vertical advertisements over landscape and still, and for good reason. The phone screen is not created to comfortably hold horizontally, and a smaller video that doesn’t fill a screen tends to get overlooked and swiped by. Vertical video just… looks nice on a vertical screen. When the Roc Solid Foundation came to us to edit a video, fit for social media, that would market their On Demand program, we wanted to make sure that they would get the best looking video. As the provided clips were mostly vertical, we pushed for a vertical advertisement, and with a solid first cut, the first Jpixx vertical ad edit was born! As Facebook now offers vertical videos cheaper to promote than horizontal videos, they are able expand the reach of the content even further and gain from potential donations from across the nation.

Click on this photo to view video!

There’s no other way to put it; it’s time to go vertical.

Walk the Walk with Virtual Tours

Remember when everyone thought the phrase “new normal” wouldn’t stick? That this COVID thing would only last a few weeks or months? Those were the days. Smash cut to the end of 2020, and it seems as though the world has mostly adjusted to a new way of life. We do, in fact, have a new normal. No events, no large gatherings, and wouldn’t you know it—no in-person tours. Schools, medical programs, and even government agencies have made the switch to virtual, and Jpixx has been right there to lead the transition.

While COVID didn’t pioneer the need for virtual tours, it certainly made the option more imperative than ever. Jpixx rose to the task of helping our clients present all of the necessary info while simultaneously showing off a certain visual appeal and keeping everyone socially distant. The icing on the cake was our ability to add that ‘walking-tour’ flair by incorporating choreographed camera moves and coaching the tour guides to interact directly with the lens.

First, we worked with our friends at Nansemond Suffolk Academy to create a welcoming virtual tour of the campus for interested students and parents. With in-person tours limited, and cancellations dependent on the latest ordinances, we helped NSA create a video that would be as evergreen as possible while also covering all of the bases—classrooms, art studio, library, you name it!

Let’s talk tech. How do you accomplish a walk-and-talk format and keep everything looking smooth and effortless? Fortunately, we are geared up with our Freefly MOVI Pro, Canon C200, Sony Wireless lavaliers, and Teradek Serv Pro monitoring system. The MOVI Pro allows us to keep all of the camera work stable. The Canon C200 has excellent touch-screen auto-focus, which is super helpful when you’re mobile. The on-screen talent was mic’ed up with a Sony wireless lav, which transmits a signal to the Sony receiver plugged into the C200. Finally, our Teradek Serv Pro is a wireless monitoring system. With a transmitter rigged to the camera, the client is able to see what the camera sees from their smartphone, or any number of mobile devices. That way, they get to be in on the action with us, take-by-take.

BOOM. That’s some serious muscle. We used this same rig to help the UVA Neurology Department with a video taking interested Residency applicants on a tour of the historic UVA grounds in Charlottesville, VA. For this project, we helped the client plan out which stops we would cover on the grounds, who would be on camera at each stop, and what the talking points would be. We know what you’re thinking—multiple on-camera speakers, multiple stops across the campus, and multiple talking points that need to be memorized. Yes, we definitely had a lot going on and got our steps in (27,846 over the two-day shoot to be exact). But working with the UVA Neuro folks was a breeze; they provided scouting photos of each stop and came prepared with their talking points.

When we’re planning a virtual tour video, our clients are often curious how it will come together, quite literally. How will we transition from one speaker to another? How will it feel natural if we’re not in person? One way to remedy this is to have each speaker do a verbal hand-off to the next speaker. With some pre-planning, this is exactly what HRSD did for their virtual tour of their new Cambi THP system. Since we’re filmmakers and not engineers, this hand-off system was massively helpful in the edit as well. We were able to match up the script and the clips and didn’t have to stress about identifying the difference between a scalping hex and a cooling hex, if ya know what I mean.

No matter how you want to approach it, Jpixx is ready to create your virtual tour video. Want to show the world your campus, special program, or newly installed technology? Well, right this way…we’re here to help!

Want to see more awesome Jpixx content? Follow us on FacebookInstagramLinkedin, and Youtube!

Live Streaming in the Virtual Age

Whether we notice it or not, the ability to transmit a live video feed to a remote location has been with us for over half a century! Stepping further back into history, live radio broadcasts predate those numbers even more significantly. We’re now in the year 2020 with decades of improvement built into this medium, so what does that exactly mean? Given the current social climate, it should be obvious that live streaming reigns supreme as the top means of communication. As we still operate as an essential business, what can this technology do for you, your family, your community, or your business and how can we safely provide this? Let’s dive in.

Understanding the historical significance and impact of live broadcasting on our world is part of this journey. Humans’ aspirations to improve the means to send messages, pictures, and other forms of communication are not unique to recent history. In fact, the first fax machine was invented in 1846 while the first patented phone didn’t arrive until later that century by Alexander Graham Bell. Their forward-thinking was beyond what the world could provide them at the time, and even what was available couldn’t be obtained by the average individual. That is until the early 20th century when Guglielmo Marconi splashed onto the scene with his live broadcasting experiments. By the year 1955, nearly every family in the western hemisphere had a radio, capable of receiving live broadcasts, in their home. 10 years later, portable versions increased the availability and use became virtually universal among those across the world. Between live news updates, programmed entertainment, weather broadcasts, and national emergency announcements; this medium wasn’t going anywhere.

The later part of the century only embraced live broadcasting even more with television picking up the baton from radio, and becoming more enriched with the depth of media alternatives. Late night television shows, professional sports games, daily local/national news, weekly sitcoms, and alternative entertainment dominated American living rooms and had placed a firm finger on the pulse of America. The medium continued to grow and reached an unprecedented catalyst that we all know as the modern-day internet. What was specifically limited to access to broadcasting studios, industry professionals, and government operations was now in the hands of anyone with an internet connection. We’ve witnessed it flourishing into our daily, everyday use to the point where not having it seems foreign to recent generations.

So here we are, a company such as ourselves standing on the backs of historical figures and improvements in the hopes of leaving our own imprint on the medium. As a video-led digital marketing agency, Jpixx understands the importance of being able to provide top-notch services through live streaming and broadcasting. Especially, in a time where staying at home and socially distancing is a pillar of working through this uncertain time. Before the recent COVID-19 outbreaks, we strived to refine that experience and provide a seamless, professional means to beam your message to the masses. Fast forward to now, and we have been submerging ourselves in the avenues that social media has provided us. Facebook and Instagram now provide live features that allow us to extend our creative touch to your pages for that additional reach to your audiences!

The year 2019 marked an action-packed period where live streaming became a familiar approach to our work. Our coverage of the 35th annual Norfolk Grand Illumination Parade demonstrates the scale of our capabilities. With thousands in attendance, and even more watching from their homes, we streamed the entire celebration with our multi-cam setup, onboard graphics, and live street interview segments.

Our experience with the event since 2017 gave us a leg upand our extensive crew worked various levels of the production from manning the cameras, managing the event schedule, relaying vital equipment, and controlling the various feeds being transmitted to our viewers. Prior to our livestream, the ability to view the parade was limited to whether you could find a seat and attend. Our services allowed us to broadcast the entire parade and showcase all of downtown Norfolk, with some additional behind-the-scenes content, via Facebook Live, which greatly expanded the reach to potential viewers. The 35th installment marked the third consecutive year we were proud to bring this seasonal event to the greater community.

Other wide scale events such as the RocSolid Foundation’s “What Hope Looks Like” live event shows that not only can Jpixx capture your events creatively, but also present important messages and causes that are important to you and your business. With the goal of raising funds to support children fighting cancer, we assisted the foundation in operating a 10-hour Live-A-Thon that included live music performances, guest speakers, giveaways and prizes, an ongoing telethon, and sponsored segments with large donors.

Once again, our multi-cam setup, intuitive broadcasting software SlingStudio, and attentiveness to detail assured a clean and professional result. Most importantly, we’re glad to utilize our potential for a cause bigger than ourselves and add to the fantastic work that RocSolid does, day in and day out.

As we move forward, more online platforms are catching up to the live stream race with their own features. Most notably, Instagram provides its own unique touch with its story options and newly added live streams. In true Jpixx fashion, we dedicated our 7th anniversary celebration entirely through our Instagram story and main feed of posts. Their poll and question widgets allowed for viewer interactions throughout the multimedia slideshow featuring challenges, quizzes, and links to official projects that we premiered exclusively on our page. Having tested the waters, we marched on confidently to bring this specialized experience to our clients. With planned in-person events throughout the Spring and Summer seasons being canceled, there’s been a shift in moving these happenings to an entirely virtual function. For instance, we’ve previously covered the Access College Foundation’s Scholarship Award Luncheon by live-streaming the entire function online. Now, we’re currently transitioning the event into an entirely online experience. Our multi-talented staff covers all of the bases essential to providing a specific virtual platform for your business or cause.

Let’s face it, the way we communicate with our clients, followers, and audiences are more important now than ever. Our efforts to navigate through this period of time, along with pushing forward, will define our practices and approaches to marketing for the unseeable future. Jpixx hopes to shed light on these alternative paths and ultimately assist our local businesses and community within our expertise. As a small business, we join you hand in hand with elevating your clientele, expanding your reach, and enriching your following base. Join us in capturing life creatively!