Creating a Body of Work for APM Spine & Sports

Tuesday marked the final day of shooting for APM Spine & Sports Physicians. Over the past few months, we’ve been gathering footage from interviews to B-roll in order to capture and represent all that the practice has to offer. The Jpixx team has filmed over the course of 3 shoot days to capture both locations and all doctors associated with the practice.

The marketing piece will be used in both offices’ waiting areas and be featured on the company website in order to create awareness of all the services APM offers.

“Folks might come here for one particular ache or pain and we want to spread the word that we treat a variety of issues,” practice administrator Rita Boslet said.

Our team started the morning by capturing B-roll of a real lumbar epidural procedural at APM’s Norfolk office. First, the photographers had to suit up in radiation gear.

Photographer in Radiation Vest

Once again, this project was in partnership with the wonderful Pam Catindig of Maverick Marketing, who waited patiently outside as the procedure took place. She said it was important that these were real patients undergoing actual procedures in the footage, allowing other patients to see how services are performed.

The final video will run between 30-45 minutes in length and feature physician interviews, procedural footage and facts to educate patients as they wait in the reception area.

For more pictures and updates on Jpixx activity, be sure to like us on Facebook.

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