Italian Delights at Ynot Italian

Attention Hampton Roads, your favorite pizza place is getting an upgrade! No, Ynot isn’t changing their awesome recipe. Instead, it’s expanding its branding to become Ynot Italian.

Twirling Pizza at Ynot

That’s right, embrace the change and embrace all that “Italian” has to offer: Baked Ziti Parmigiana, Fruit di Mare, Eggplant Rollatini and of course, the cannolis. Getting hungry? Well here’s the menu (and yes, they do deliver).

We visited the restaurant’s Great Neck location to film a new campaign supporting the tagline “The Family Favorite,” centering around three generations of the lovely Dunlap family.

Dunlap Family at Ynot

Not only did several extras come out to help our shoot….

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we also had our production coordinator, April, and our new editor, Maria, get in on the action!

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Maria’s shirt was a tad oversized to say the least, but thankfully we scored an appropriate fit before shooting.

This shoot required a significantly larger crew than usual, and we’re so thankful to everyone who helped make it a huge success including LaCole (makeup artist) Austin Cross (ARC Lighting) and a reunion with Art Director Extrodinaire Tim Phelps (GoGo Advertising).

Shoulder Surfing Lighting Film Crew

Check out the final cut of the spot below!

Heroes Meets Breaking Bad in this Web Series

Like a fine wine and trips to Home Depot, some things just get better with age. Our owner and creative director Jon Abrahams is no exception to this rule and neither is Jim McCullough, the latest guest on the Jpixx scene.

Before and After

McCullough is in town to help out with some exciting new projects and to promote his new web series Paradox City funded on Kickstarter.

Set in the future, the City is contained within the walls of a protected box meant to keep the last of humanity under control at all costs. Nobody gets in or out, but this world is less than perfect for some characters.

In order to maintain an organized society, superheroes and police alike must sacrifice their powers  – until one day everything changes. Detective Chamber goes against every ideal he holds dear, teaming up with super villains and criminals to save the one person that matters most: his daughter.

Paradox City Daughter

Paradox City is written as a series of eight installments. As the project receives funding, McCullough will complete a new installment until he has the pieces to create an entire 45-minute TV pilot.

If any of the scenes from the trailer look familiar, it’s probably because they are. Filming took place in Hampton Roads alongside Jpixx with just a couple hundred dollars and many volunteer hours from a dedicated cast of local talent.

Paradox city cast

McCullough said being an independent filmmaker gave him the chance to create a unique story that’s not traditionally seen. Even the characters stand apart from the cookie cutter mold we’re all too used to.

These individuals have realistic personas that you might recognize in people you know, but they’re also superheroes facing the dilemma of using their powers in a world where they don’t fit in.

If you like the storyline as much as we do or just want to help out, visit the Kickstarter page and click “Back this Project.” The deadline for donations is March 31, 2015.

A Transformative Experience at the IOA Celebration

You walk through a set of doors to find people lounging on beds, servers carting around cheese and prosecco, and a kilted host anxious to make your acquaintance. No, it’s not the plot to our new Roman/Scot film. It’s the 6th Annual Instruments of Art (IOA) Celebration & Auction, and we were front and center to capture it all.

Instruments of Art

The IOA Celebration was hosted by Tidewater Arts Outreach (TAO), a local nonprofit dedicated to sharing the joy and healing power of the arts with people who have special needs and are isolated from society. Proceeds from the event benefitted TAO and their 8th Annual Sea Level Singer /Songwriter Festival, coming in April 2015.

Photographer

Live jazz music tickled our ears as we maneuvered through the stunning instruments that lined the tables, transformed into each artist’s unique vision.

Tidewater Arts Outreach Instruments

After a silent auction of the pieces, it was time for the real fun to begin with a live auction!

TAO Live Auction

By the end of the night, the event had raised thousands of dollars, thanks in large part to our hosts at Decorum Furniture.

Decorum Furniture

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We Sure Got Frosted

Not to be outdone by your own office party which also goes by the name of “HR’s Biggest Nightmare,” we at Jpixx hosted Frost Fest to raise a glass to all the beautiful clients and crew that we’ve worked with over the past year.

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Several of our Hampton Roads friends came out to Central 111, mixing and mingling with these babies.

Frost Bite Drink

Oh yeah, we went all out with dry ice and a signature drink. #ThanksJessa

Jon also made a speech thanking his lovely wife Teviya and announced that plans are underway for a new website! He touched on additional plans to grow our Brand Entertainment division (because we’re awesome at that).

What is Brand Entertainment? Stay tuned for Jon’s video explanation.

The after-party continued into the bar’s hookah lounge, where some impressive smoke game was going on.

Smoke Rings

Oh yeah, and this hat made its way around.

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Jessa in Fur Hat

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Overall, a smashing success. Thanks to all who came out; we can’t wait to see you again next year!

Friends of Jpixx – Frost Yourself!

Around mid-November, the crew at Jpixx started feeling the need to let down their hair and get dirty. martinis. We made it through a successful 2014 and the end-of-year holiday madness, which felt like as good a reason as any to begin celebrating. Thus was born Frost Fest.ClientInvite_Front_RGB

Frost Fest is our way of giving back. Of saying “Hey pal, thanks for choosing Jpixx this year. We love ya!” And what better way to say so than with a drink, h’ors deurvres, and a display of our greatest dance moves??

All of our friends – you included – are invited out to our night of celebration on Saturday, January 24 at Central 111 from 6:00 p.m. until whichever hour we feel like leaving.

We’ll also be revealing an update to Jpixx that we’re quite proud of.

Here’s a handy map to find us. See you there!

Map to Central 111

No Sleep Till Tuesday!

More often than not, the long weekend surrounding Martin Luther King, Jr. Day isn’t exactly filled with excitement. This year, however, things changed with the Cinethon 72Hr Film Festival sponsored by Jpixx!

What is Cinethon? See for yourself in this promo we created featuring Jessa Gaul in the role that would’ve earned her an Oscar…had we submitted her for nominations in time.

That’s right, for three straight days the Cinethon 72 Hour Film Festival in Columbia, S.C. will screen 26 films of ranging genres – from documentaries to Hollywood classics, “Fantastic Planet” to “Seven Samurai.” Tonight’s docket (Sunday, January 18) even includes “Purple Rain” featuring Prince.

A Jpixx original is even included in the mix, with The Alcoholic streaming on a loop during a word from Cinethon sponsors.

The fest also includes a wide range of live events. Tonight you can catch the PA-JAMA-RAMA COSTUME  BALL, where you can rock out to your favorite local Columbia bands all in the comfort of your pjs!

The last film streams Monday at 5:30 p.m., so be sure to get down there and check out all that the fest has to offer. And don’t forget the popcorn!

Cinethon 72Hr

2014 Jpixx Demo Reel – Capture Life Creatively

Check out the 2014 Jpixx Demo Reel, showcasing a mixture of our award-winning narrative and marketing ventures. To schedule a consultation, contact Jon Abrahams directly at jlabrahams@jpixx.com

The Weekend of Launches

January is all about what’s new and this weekend was no exception. The music video we produced for Logan Layman’s song “Won’t Let It” debuted and we browsed the shelves at Norfolk’s newest library.

First, we kicked off the excitement at the Slover Library grand opening celebration full of music, food and quality brews.

We saw several familiar faces as we mixed and mingled with Norfolk’s finest. Even MaryAnn Toboz from Tidewater Arts Outreach (TAO) was out, pumped up and ready for the following night’s events.


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Which leads us to our Saturday night. There was music! Dancing! Art! Yes, we’re talking about the Logan Layman Concert, hosted by the Sea Level Festival and TAO. The stage was set with opening act Pyrrhic Whim.

Her rousing performance was then followed up by Dustin Furlow, who recently launched his album Wood and Steel.

Then, it was time. The much anticipated music video for Layman’s “Won’t Let It” debuted, courtesy of yours truly. Finally, weeks of filming, scheduling and editing paid off with this awesome tribute to cancer fighters.

And Sunday? Sunday was a day of rest with these guys.

Jpixx Family

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Aww shucks! Behind the Scenes with BCF

Saturday might be a sleep-in day for many Americans but, let’s face it, the Jpixx crew is far from average. We woke up at the crack of dawn for a 6 a.m. shoot with BCF Agency on behalf of the State of Virginia.

The theme? Oysters!

Pleasure House Oyster Bar

Both of our teams settled in boats and sailed down the river to arrive at Pleasure House Oyster Bar. The scene was set for a perfect shoot as we waded into the water as the sun rose behind us. Thankfully, galoshes were provided.

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At Pleasure House, any meal can become a fun adventure with the ability to hunt for your own oysters and have them prepared at your table. With tables overlooking the water, it could even be a fun idea for your next date!

Meanwhile, we were far from charming as we sampled our own oysters…which turned out to be props.

Now that’s attractive.

To keep up with more food and festivities, follow us on Facebook and LinkedIn. Happy shucking!

A Brand New Look For Every Book – Grand Opening at Slover Library

Books have the power to challenge the minds of every individual, whether young or old. Who wasn’t inspired when Dr. Seuss told them “Kid, you’ll move mountains!” And didn’t Sam I Am get us to try new things before making blind assumptions?

The impetus behind a great read to see more,  reach higher and push the boundaries of imagination is compounded and multiplied in every local library. Now, with the Grand Opening of the Slover Library, the city of Norfolk is welcome to unleash the potential hidden among the pages.

Slover Library Architect Magazine

We partnered with the library to create this video invitation for you and your family to come out and visit this weekend for all the fun festivities.

The new library will open at 10 a.m. on January 9 with the First Book Checkout ceremony performed by Mayor Paul D. Fraim. Celebrations will continue all weekend through January 11 with Dr. Seuss-inspired activities, games, and entertainment. Rumor has it the Cat in the Hat will even be in attendance.

See you there! And remember, “The more that you read, the more things you will know. The more that you learn, the more places you’ll go.”

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