“Happy” to Give From One Hand to Another

This Tuesday provided the perfect opportunity to doff off the pie pants (hello elastic waistbands!) and give back to others. Officially dubbed Giving Tuesday, we celebrated the day designated by the United Nations Foundation to bring communities together in celebration of generosity.

This year, Giving Tuesday fell on December 2, and local nonprofits From One Hand to Another (FOHTA) and I Am Other were ready to spread some cheer. The organizations partnered with Yoobi to provide local elementary students with brand new school supplies including pencil pouches, crayons, glue sticks and more. Stickers were a bonus!

Newtown Elementary Students Giving Tuesday

Our team visited both Campostella Elementary in Norfolk and Newtown Elementary School in Virginia Beach to capture the joy on each child’s face as they benefitted from the day of giving. FOHTA Communications Officer Stacey Lopez drew shouts of excitement as she explained the mission of the nonprofit founded by musical artist Pharrell Williams. 

“Always remember that on giving Tuesday, what are you going to do?” she asked. A resounding “give back!” echoed throughout the classroom as children committed to give to those in need.

We produced the photos with less than a 24-hour turnaround and the work paid off with a mention from Pharrell himself!

Giving Tuesday Pharrell Williams Facebook

Of course, this wasn’t our first rodeo working with nonprofits. We’ve also had the pleasure of working with other great local organizations this year including Girls on the Run, Tidewater Arts Outreach, and the Virginia Beach Education Foundation.

For more photos from the event and updates on our nonprofit work, be sure to like us on Facebook. And remember, it’s never too late to give back!

Walking on Thick Ice at the Oceanfront

If you’re looking to ring in some holiday traditions without the threat of snow and frostbite, look no further than your own backyard. The Oceanfront Ice Park at Rudee Loop has partnered with Holiday Lights at the Beach on the Boardwalk to bring a winter spectacular to the area.

Cox 11 enlisted us to capture footage and photography of the event in a series of hot ticket events.

“This is our first year at Virginia Beach, and we’re excited about this,” said Jeff Temple, manger of the Ice Park. “It is all part of a general initiative to really bring activity to the beach during the winter.”

While you may not consider the beach a typical destination in December, planners like Temple hope to draw crowds with entertainment including train rides, exhibitions from a local figure skating club, live music and wood-fired barbecue from Jadean’s Smokin Six O food truck.

Food Truck at Oceanfront Ice Park Rudee Loop

The Ice Park, scheduled to run through February 2015, also features a selfie station……

Selfies at Oceanfront Rudee Loop

which, yes, we did enjoy thank you.

Selfie at Oceanfront Ice Rink

You can even try your hand at one of the gaming booths to win yourself a minion or two.

Carnival Games

The affordable family package at the Ice Park provides a family of five with entrance and skates for $45, and individual tickets can be purchased for $12. Members of the military can purchase discounted individual tickets for $8, and families of five can enter for $35. The rink is also available to rent for private events for just $125 an hour.

Of course none of this would be possible without awesome local sponsors like Breit Law and Premier Laser Spa. Just remember there are rules to the park, like “No Street Shoes on the Ice.”

Photographer on Oceanfront Ice Rink

Which our team chose to ignore.

For more information on the Oceanfront Ice Park, visit the website. Be sure to check back here in a few weeks for the final cut of the promo video.

Giving Thanks for the Wins

With Thanksgiving upon us, it seems appropriate to show appreciation for our latest achievement here at Jpixx. Last Thursday, the Phoebus Film Club Series honored us with the “Best in Show” title for our film “Blackwind.”


Contestants from all across Hampton Roads entered their work for submissions, but only 7 projects were selected to be shown at the evening of local film. Jpixx was honored to have all three of its submissions selected for viewing, including “In Captivity” and “The Alcoholic.”

At the end of the screenings, audience members cast their votes as the directors eagerly waited to see who would win best short.

The second place winner was announced leaving a hush as we waited to hear who would walk away as the champion of the world night’s winner!

Phoebus Film Fest Award

Upon winning for “Blackwind,” Jon gave a lovely acceptance speech and received a gleaming trophy along with a gift certificate for two at a local Hampton restaurant. #winning

Of course, there’s more thanks to be given. First, we’re thankful for family.


Extended family.

And extended-extended family — our clients and fans that drive us to do our best each and every day.

To view the winning submission, “Blackwind,” click the video below. Be sure to follow us on Facebook for more updates and wins.

Creating a Body of Work for APM Spine & Sports

Tuesday marked the final day of shooting for APM Spine & Sports Physicians. Over the past few months, we’ve been gathering footage from interviews to B-roll in order to capture and represent all that the practice has to offer. The Jpixx team has filmed over the course of 3 shoot days to capture both locations and all doctors associated with the practice.

The marketing piece will be used in both offices’ waiting areas and be featured on the company website in order to create awareness of all the services APM offers.

“Folks might come here for one particular ache or pain and we want to spread the word that we treat a variety of issues,” practice administrator Rita Boslet said.

Our team started the morning by capturing B-roll of a real lumbar epidural procedural at APM’s Norfolk office. First, the photographers had to suit up in radiation gear.

Photographer in Radiation Vest

Once again, this project was in partnership with the wonderful Pam Catindig of Maverick Marketing, who waited patiently outside as the procedure took place. She said it was important that these were real patients undergoing actual procedures in the footage, allowing other patients to see how services are performed.

The final video will run between 30-45 minutes in length and feature physician interviews, procedural footage and facts to educate patients as they wait in the reception area.

For more pictures and updates on Jpixx activity, be sure to like us on Facebook.

Ringing in Dickens’ Christmas Towne

Canes, overcoats and top hats aren’t typical daywear for the citizens of Norfolk but, then again, the most recent guest to Nauticus isn’t exactly “typical.” Gerald Charles Dickens is the great-great-grandson of Charles Dickens, literary artist and author of such classics as “A Tale of Two Cities” and “A Christmas Carol.”

Amidst a 50-show tour for his one-man performance, Gerald Dickens stopped by Nauticus to promote the opening of Dickens’ Christmas Towne. The attraction will feature carolers, freshly baked treats, shops filled with holiday wares, and children’s activities. The public is welcome to visit from opening day on November 21 until December 28.

Gerald Dickens Filming Advertisement

Dickens’ Christmas Towne is in its first year of production, so to promote the event Nauticus called in the mavericks. Pam Catindig, partner at Maverick Marketing, was on the scene to ensure that Dickens becomes part of an annual Norfolk tradition.

Jpixx Filming Gerald Dickens

“We were looking for something that would make Nauticus a destination place for Hampton Roads,” Catindig said. Together with Nauticus Director Stephen Kirkland, Maverick helped plan the event that’s expected to draw hundreds of visitors each day.

Photographer at Christmas Towne

Though the set is still under construction, builders are working around the clock to transform the Half Moone Cruise and Celebration Center into a Christmas Wonderland. For more information about Dickens’ Christmas Towne, visit the Nauticus website. You can also read more about Gerald Dickens from his own quill keyboard at his personal blog.

Click the video below to see a personal invitation from Dickens himself.

Capturing the Heart of Norfolk

Today was our fourth day of shooting for the Downtown Norfolk Council. Our digital team continued to visit a variety of local shops, restaurants and downtown destinations – to capture the essence of the city from fitness to framing. (In the process, we’ve been able to visit some of our ongoing clients (Nusbaum, Grow, and Nauticus.) One of the locations we visited included a stop at Fitness First on Tazewell. Photographer Jessa even managed to fit in a workout.


One of the great parts of working on this project has been the influx of local volunteers eager to represent their hometown and favorite venues. We’ve enlisted a wide array of models, included Cat (pictured below), who enjoyed a chocolate facial during the shooting process at Smooth.

Photographing Facial

After we got over our massage envy, our photography crew headed across the way to Nest while director Jon Abrahams finally took a minute to rest and grab some lunch. Sometimes the life of the artist means you have to suffer some ground work.


Photographing Nest

If you’re wondering who our new addition is, meet Grace – our graphic intern for the day. Despite the sad face, she said she enjoyed the experience and hopes to return to help again. Best of luck in your endeavors, Grace!

Photographer and Intern

All of our Downtown Norfolk photos will be compiled into an image gallery for use by the DNC’s new website, launching next year. Be sure to keep an eye out for features of your favorite Norfolk businesses. Goooooooo Norfolk!

Back in School at Chesapeake Bay Academy

This week our video production team visited the Chesapeake Bay Academy to begin building their image gallery and to assist with the creation of internal and external marketing materials. The academy is the only K-12 school in Southeastern Virginia licensed to serve students with specific learning disabilities (SLD) and Other Health Impairments (OHI), and hosts a wide array of students and teachers with diverse backgrounds.

Director of Marketing and Communications Elizabeth Waranch has been with the academy for two years. She said her current goal is to build donations for the independent school.

“Over 50 percent of our students get tuition assistance thanks to our donors,” she said. “We’re not a typical private school.”

photographing classroom

Waranch, left, supervises the interview

Waranch touched on the lasting effects a smaller learning environment has had on students. Teaching is tailored to students’ individual needs, which leads to success in and out of the classroom.

“I can’t imagine doing anything else,” she said.

Student Josh Fittler said his school experience has been much more positive since switching to Chesapeake Bay Academy.

“There’s something about this school that draws you toward it and doesn’t push you away,” he said. “They actually listen to you.”

students being photographed

Josh, sitting on the right at the table, explains why he loves CBA

Not only has Fittler seen a change in educational atmosphere, but he has also experienced a dramatic improvement in his academic performance.

“I came here and went from getting a C and D average to getting straight A’s in the span of six months,” he said.

The Jpixx team captured Fittler and several of his peers in classes from Game Design to Spanish.

Of course, we couldn’t skip Physical Education, which many students said was their favorite part of the day. The class, led by teacher Alex Rotruck, included activities from mat races to dance time. Jessa got her own personal driver – for business reasons, of course.

Photographing gym class


Be sure to like our Facebook page for more photos and updates on future shoots.

2014 Jpixx Demo Reel – Capture Life Creatively

Check out the 2014 Jpixx Demo Reel, showcasing a mixture of our award-winning narrative and marketing ventures. To schedule a consultation, contact Jon Abrahams directly at jlabrahams@jpixx.com

Halloween Tips

Happy Halloween from Jpixx!

Before you and your kids dig into all the candy you collected from trick or treating this evening, watch this fun video we made for Rubin Communications Group and the Virginia Dental Association for Halloween!

Heed the advice of our dental “experts” and make sure your kids don’t eat too much candy this Halloween.


Long Overdue ECSC Recap

It’s been about two months since the start of ECSC 2014!  Here’s our excuse for not updating sooner!  If you missed ECSC or simply want to reminisce, you can still check out all the spectacular photos over at ECSC360.com.


For the fourth year in a row, ECSC360 coverage was powered by Jpixx.  With the help of many talented photographers, designers, and volunteers, we pulled off another great year of event coverage and an awesome photo-op at the 360 tent. A big THANK YOU to all who made it happen, including those of you who participated in getting your scape shot!

You swam!


You surfed!


And you soared!


Hope you had as much fun as the crew did at the tent!  See you next year!